Allied was recently called into action to help drive media coverage for the grand opening of celebrity chef Guy Fieri and restauranteur Robert Earl’s fast casual concept Chicken Guy! at Walt Disney World Resort’s Disney Springs. What sets Chicken Guy! apart from the competition? Our Hospitality PR team promoted the restaurant’s antibiotic free, all-natural, never frozen chicken; 22 scratch-made dipping sauces; its celebrity cofounders; low price point; and prime location. Special curated tastings for media and influencers helped garner national editorial and broadcast coverage in People, Eater, The Daily Meal, TODAY, Delish, Bustle, PopSugar, INSIDER, Food & Wine, Thrillist, and Refinery 29. Heading to Orlando soon? Be sure to stop by Chicken Guy!.
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