Allied Global Marketing recently announced the launch of a new division, Allied Sports, representing sports media and content properties. As the market for immersive branded content experiences continues to expand, Allied Sports sits at the intersection of advertisers and publishers with the goal of connecting both groups with consumers through unique sports-lifestyle branded content. The new division will leverage the agency’s full suite of marketing services to enhance sponsorships for its content and brand partners.
Led by industry veterans Sean Barror, Mike Sheehan and Jonathan Fador, the team has recently collaborated with Athlete Content & Entertainment (ACE Media), the content development and production company launched by the NFL Players Association. Together with ACE Media and other content and brand partners, Allied Sports will work to create new opportunities and enhance existing sponsorships for a wide variety of clients in the branded content space. Read more on SportsBusinessJournal.com.
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