In the midst of the hectic holiday shopping season, Allied Experiential produced a limited-time pop-up experience offering New Yorkers the chance to take a break from the chaos and be one of the first to try the brand-new M&M’S Chocolate Bars.
Last weekend, more than 4,500 people of all ages stopped by to unleash their inner child. Guests enjoyed a cozy refuge with hot cocoa and coffee, and the opportunity to try all five rich milk chocolatey flavors of the new M&M’S Chocolate Bar. Insta-worthy moments included a Velcro wall where attendees stuck to a chocolate bar, a themed slide, and pit of cushy M&M’S pillows. Check out the fun, and get in on the action with #StuckWithMMS.
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