Allied’s Strategic Partnerships Division secured an innovative program for their client, Square Enix, that marks the first time the Ad Council has created a PSA with a video game publisher on a campaign. The Ad Council worked with Square Enix to include Kingdom Hearts III characters in the anti-bullying campaign, Because of You, with the goal of inspiring teens to build a more inclusive and welcoming community. The PSA featuring iconic characters from the Kingdom Hearts franchise encourages teens to consider the impact that their actions—positive or negative—can have on peers.
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