Feb 27, 2019

square enix partners with the ad council

Allied’s Strategic Partnerships Division secured an innovative program for their client, Square Enix, that marks the first time the Ad Council has created a PSA with a video game publisher on a campaign. The Ad Council worked with Square Enix to include Kingdom Hearts III characters in the anti-bullying campaign, Because of You, with the goal of inspiring teens to build a more inclusive and welcoming community. The PSA featuring iconic characters from the Kingdom Hearts franchise encourages teens to consider the impact that their actions—positive or negative—can have on peers.

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