---
title: 'Prime Video'
url: 'https://alliedglobalmarketing.com/apac/prime-video'
markdown: 'https://alliedglobalmarketing.com/apac/prime-video.md'
date: '2019-03-28'
description: 'To support the launch and raise awareness of Prime Video Australia’s new crime comedy series, Deadloch, we needed to create an unmissable moment that would drive buzz and intrigue in Australia and beyond. Allied locked in a unique out of home site in the heart of Melbourne for two weeks in the le…'
taxonomy:
  category:
    - APAC
    - 'Earned Media'
    - 'Paid Media'
---

![](https://alliedglobalmarketing.com/images/f/a/3/a/b/fa3ab3049222334bb67ac28034c53047d01007ec-0l8a1812.webp) 

#  *Prime Video* 

#  World first choral billboard 

To support the launch and raise awareness of Prime Video Australia’s new crime comedy series, Deadloch, we needed to create an unmissable moment that would drive buzz and intrigue in Australia and beyond.

- Allied locked in a unique out of home site in the heart of Melbourne for two weeks in the lead-up of the show’s launch
- Transformed the site into a live stage ready for a world first ‘singing choir billboard’ activation that was certain to get tongues wagging and cameras flashing. Renditions of popular tunes such as Murder on the Dancefloor by Sophie Ellis-Bextor, and Queen’s Another One Bites the Dust got the public dancing and singing in the streets.
- Had the show's creators and leading cast in attendance to mark this incredible activation.

 Solutions:  **Earned Media, Paid Media**

 Regions:  **APAC**

 ![](https://alliedglobalmarketing.com/images/4/6/7/5/7/46757876584daa64eb9c6f71bccf64f6b3a7c232-0l8a1617.webp) 

 ![](https://alliedglobalmarketing.com/images/c/e/9/4/5/ce945fc671abe049499e284a22367b6f5d942025-0l8a1864.webp) 

 ![](https://alliedglobalmarketing.com/images/0/5/7/f/e/057fe5f9604e9dc8e0ae9731ef2bc48e2f309762-l1180072.webp) 

 ![](https://alliedglobalmarketing.com/images/6/6/e/f/f/66eff56af8735259f7d4bf4719618987c972ac21-l1170736.webp) 

 ![](https://alliedglobalmarketing.com/images/f/7/6/2/b/f762b8654f05ba278f8e04083ff6882fe515b8f4-0l8a1812.webp) 

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#  Related *work* 

### beIN SPORTS

Driving subscriptions in ANZ

 ![](https://alliedglobalmarketing.com/images/c/e/f/8/e/cef8e992eaaaeb7407e7e1865b7d2262490ea000-harry-kane.webp) 

[beIN SPORTS](https://alliedglobalmarketing.com/apac/bein-sports)

### iWantTFC

Fractured show launch

 ![](https://alliedglobalmarketing.com/images/5/9/a/c/0/59ac04359b103de5a6d2d42523995827cf881544-mv5bzde0nmqynzktnjm0nc00oddiltg4zditmti3mzexndnhyjkxxkeyxkfqcgdeqxvymte5otm1mju3v1.webp) 

[iWantTFC](https://alliedglobalmarketing.com/apac/iwanttfc)

### SONY

SE Asian audience growth

 ![](https://alliedglobalmarketing.com/images/7/c/0/1/d/7c01d2a0db88dcc94d992e61dad9c6256ce151a7-the-good-doctor-credit-abcart-streiber-1-1605573375.webp) 

[SONY](https://alliedglobalmarketing.com/apac/sony)

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#  Find out *what we can do* for you 

#  Close 

Close

---

## Navigation

- Parent: [APAC](https://alliedglobalmarketing.com/apac.md)
- Previous: [beIN SPORTS](https://alliedglobalmarketing.com/apac/bein-sports.md)