---
title: 'BBC Event Mid Feb Landing Page'
url: 'https://alliedglobalmarketing.com/bbc_event_mid_feb'
markdown: 'https://alliedglobalmarketing.com/bbc_event_mid_feb.md'
date: '2026-10-07'
description: "Allied Global Marketing's Chief Strategy Officer, Adam Cunningham, will join Red Bull's Global Media House for a focused expert session on generating scalable entertainment ideas that feel native to the big-screen. It will will decode what's actually working in next-generation formats—from sports-e…"
---

![](https://alliedglobalmarketing.com/images/8/0/1/7/f/8017f90453d324fe1629f399091f24de0eeff03a-cover.webp)

 Audience. Attention. Partnerships That Work.  

Allied Global Marketing’s Chief Strategy Officer Adam Cunningham will lead a workshop for BBC Studios’ Commercial Rights & Business Affairs leadership group offering a clear external map of the forces reshaping rights partnerships and commercial strategy over the next five years. The session explores CRBA’s live problem spaces: YouTube as ecosystem partner, the creator economy, GenAI and LLM rights frameworks, sport around the edges and longer horizon PSB futures.

# Keep the conversation going.

Interested in learning more? Fill out the form below to request the presentation or schedule a 1:1 with Adam.

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### When you partner with Allied, you get a competitive advantage built on:

 30+ years of performance marketing expertise
 AI-powered cultural intelligence
 Full-funnel execution from strategy to sales

## Questions? Book a Time to Discuss More [Schedule Now](#form)

---

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