---
title: 'Netflix - Axel F'
url: 'https://alliedglobalmarketing.com/case-studies/netflix-axel-f'
markdown: 'https://alliedglobalmarketing.com/case-studies/netflix-axel-f.md'
date: '2026-09-28'
description: 'Netflix approached our team ahead of the new release, Beverely Hills Cop: AXEL F with a disruptive experience on the streets of London. Here’s a few details of our unique build, drenched in 80s nostalgia: We produced an unmissable 5m x 3m retro-styled boombox promoting the film. The interactive b…'
---

![](https://alliedglobalmarketing.com/images/6/0/1/d/a/601da88b42bd25568378b5dd3d24ec649dad50ec-header.webp) 

#  *Netflix - Axel F* 

#  Axel F 

Netflix approached our team ahead of the new release, Beverely Hills Cop: AXEL F with a disruptive experience on the streets of London. Here’s a few details of our unique build, drenched in 80s nostalgia:

- We produced an unmissable 5m x 3m retro-styled boombox promoting the film.
- The interactive boombox played iconic tracks from the original 1984 film, creating a nostalgic connection for fans and building anticipation for the new release.
- We developed a comprehensive global creative production toolkit that was used in every major market to roll out the launch of the release.

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