---
title: Claritin
url: 'https://alliedglobalmarketing.com/experiential/claritin'
markdown: 'https://alliedglobalmarketing.com/experiential/claritin.md'
date: '2019-03-28'
description: 'At Allied, we’re all about first-of-its-kind experiences, and the Claritin Clear 500 was just this. In partnership with Claritin and their Nascar spokesperson, Frankie Muniz, our Experiential team launched the first-ever go-kart track in NYC. Our approach: We hosted an action-packed day filled wit…'
taxonomy:
  category:
    - Experiential
    - 'N America'
---

![](https://alliedglobalmarketing.com/images/e/3/d/9/8/e3d98984ebec38e22c8dcedf3698fd631fd597af-claritin1-3.webp) 

#  *Claritin* 

#  Claritin Clear 500 

At Allied, we’re all about first-of-its-kind experiences, and the Claritin Clear 500 was just this. In partnership with Claritin and their Nascar spokesperson, Frankie Muniz, our Experiential team launched the first-ever go-kart track in NYC.

Our approach:

- We hosted an action-packed day filled with adrenaline-pumping go-kart races, where attendees could race alongside Frankie Muniz.
- Transformed the cityscape into a vibrant racecourse, delivering the thrill of the season through a Claritin Clear lifestyle.
- Created a photo-worthy Winner's Podium adorned with vibrant florals, providing attendees with the perfect backdrop to commemorate their racing triumphs.
- Established a Non-Drowsy Lounge, offering attendees a chance to relax and get creative.
- Crafted a unique experience within the lounge, allowing participants to create their own allergy-triggering bouquets, adding an interactive and personalized touch to the event.

This initiative not only redefined experiential marketing but also successfully captured the essence of Claritin's commitment to a clear and vibrant lifestyle.

 Solutions:  **Experiential**

 Regions:  **N America**

 ![](https://alliedglobalmarketing.com/images/3/a/4/0/a/3a40a360997029266a5723e5a0452a8a07230815-claritin4-2.webp) 

 ![](https://alliedglobalmarketing.com/images/1/2/4/8/9/124890874bb29def27275c7ca670544f978b6460-claritin5-1.webp) 

 ![](https://alliedglobalmarketing.com/images/7/9/3/2/c/7932c5b653448d17fb9f5375f824e4da19a7db8b-claritin6.webp) 

 ![](https://alliedglobalmarketing.com/images/2/b/b/b/6/2bbb68e32bfa7c2b39d9cbbfee5b6ac9a36a5435-claritin7.webp) 

 ![](https://alliedglobalmarketing.com/images/c/8/3/1/e/c831ec75ee43c557f78c41967fab731049fce887-claritin9.webp) 

 ◀ 

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---

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