---
title: Netflix
url: 'https://alliedglobalmarketing.com/experiential/netflix-axel-f'
markdown: 'https://alliedglobalmarketing.com/experiential/netflix-axel-f.md'
date: '2026-10-07'
description: 'Netflix approached our team ahead of the new release, Beverely Hills Cop: AXEL F with a disruptive experience on the streets of London. Here’s a few details of our unique build, drenched in 80s nostalgia: We produced an unmissable 5m x 3m retro-styled boombox promoting the film. The interactive b…'
---

![](https://alliedglobalmarketing.com/images/5/d/f/0/9/5df0919bd0cbe4d84e7355fed1399d9c95cfb020-header.webp) 

#  *Netflix* 

#  Axel F 

Netflix approached our team ahead of the new release, Beverely Hills Cop: AXEL F with a disruptive experience on the streets of London. Here’s a few details of our unique build, drenched in 80s nostalgia:

- We produced an unmissable 5m x 3m retro-styled boombox promoting the film.
- The interactive boombox played iconic tracks from the original 1984 film, creating a nostalgic connection for fans and building anticipation for the new release.
- We developed a comprehensive global creative production toolkit that was used in every major market to roll out the launch of the release.

 ![](https://alliedglobalmarketing.com/images/0/2/1/a/0/021a0d2ae8eea4a2cce7ceef039520bd34a02eb9-axelfhighlights-0019.webp) 

 ![](https://alliedglobalmarketing.com/images/c/0/6/c/6/c06c6ae58f606596e3dcb37a6641ed48394b1b10-axelfhighlights-0018.webp) 

 ![](https://alliedglobalmarketing.com/images/0/2/b/1/3/02b13e3e67e27821ed3b521a20699c95c7227872-axelfhighlights-0009.webp) 

 ◀ 

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