--- title: Heineken url: 'https://alliedglobalmarketing.com/experiential/player-00' markdown: 'https://alliedglobalmarketing.com/experiential/player-00.md' date: '2026-10-07' description: 'We designed and created a racing sim league to celebrate the Heineken 0.0 F1 sponsorship. Interactive racing simulators, leaderboards, prizes, and chance to race against Max Verstappen in Madrid, drove racing and Heineken 0.0 fans to compete in our competition. We managed 3 regional finals, and a …' --- ![](https://alliedglobalmarketing.com/images/3/2/f/e/9/32fe9ed24e69520b8a39c7f53de96607b42a6b8e-player-00-hero-image.webp) # *Heineken* # Player 0.0 We designed and created a racing sim league to celebrate the Heineken 0.0 F1 sponsorship. Interactive racing simulators, leaderboards, prizes, and chance to race against Max Verstappen in Madrid, drove racing and Heineken 0.0 fans to compete in our competition. - We managed 3 regional finals, and a national grand final. - We garnered nearly 80,000 entries into the competition in Ireland alone out of the 500,000 entries from all 20 participating countries. - We designed venue takeovers from the ground up to celebrate Heineken 0.0s F1 Sponsorship. ![](https://alliedglobalmarketing.com/images/2/b/4/2/6/2b4268e5641848819005077f2e1351916090c9a0-agm032heinekenxf1dublinselects010.webp) ◀ ▶ # Related *work* ### Hermes Le Monde Kiosk ![](https://alliedglobalmarketing.com/images/0/c/d/f/8/0cdf8b7abe151266ca988a93377798b6c94c9ce5-hermes3.webp) [Hermes](https://alliedglobalmarketing.com/experiential/hermes) ### Heineken Greener Bar ![](https://alliedglobalmarketing.com/images/2/0/0/4/f/2004f0d5219fbc17ff1e8ab1dea32c3ea01b4132-greenerbar6.webp) [Heineken](https://alliedglobalmarketing.com/experiential/heineken) ### Netflix Heartstopper Season 2 Launch Experience ![](https://alliedglobalmarketing.com/images/6/6/b/9/f/66b9fda447202e87a9a21247d01c94682351d467-agmnetflixpridelaurenmustoe009.webp) [Netflix](https://alliedglobalmarketing.com/experiential/netflix) ### Paramount South Park 25th Anniversary ![](https://alliedglobalmarketing.com/images/1/1/6/b/a/116ba8d5e24464cde8f6aadc2cff270207df8fce-hb011---south-park-25---soft-launch-10.webp) [Paramount](https://alliedglobalmarketing.com/experiential/paramount) ### Paramount+ Pet Sematary: Bloodlines ![](https://alliedglobalmarketing.com/images/0/b/a/9/9/0ba991608e1191a5c2c8f7fd3da348fa17861f1e-copy-of-pc-7-21-11.webp) [Paramount+](https://alliedglobalmarketing.com/experiential/paramountplus) ### Claritin Claritin Clear 500 ![](https://alliedglobalmarketing.com/images/e/3/d/9/8/e3d98984ebec38e22c8dcedf3698fd631fd597af-claritin1-3.webp) [Claritin](https://alliedglobalmarketing.com/experiential/claritin) ### WWE Money In The Bank ![](https://alliedglobalmarketing.com/images/0/0/d/3/3/00d3365d55f6ed07b32abe32970e7fe0aa9ca775-30062023-wwe-1.webp) [WWE](https://alliedglobalmarketing.com/experiential/wwe) ### CeraVe CeraVe Playland ![](https://alliedglobalmarketing.com/images/d/3/e/4/0/d3e40d15d7738b044a007a4cf0a8231e229f646f-cerave1.webp) [CeraVe](https://alliedglobalmarketing.com/experiential/cerave) ### WWE Roadshow ![](https://alliedglobalmarketing.com/images/5/8/d/c/9/58dc9a60a5142c83f9e7f338f33b320f97a98a7a-wwe-hero-image.webp) [WWE](https://alliedglobalmarketing.com/experiential/roadshow) ### Heineken Greener Bar ![](https://alliedglobalmarketing.com/images/c/6/e/5/4/c6e547d8fc3d6a913cc6f6707e5c15af762236db-greenerbar6.webp) [Heineken](https://alliedglobalmarketing.com/experiential/heineken-greener-bar) ### Netflix Axel F ![](https://alliedglobalmarketing.com/images/5/d/f/0/9/5df0919bd0cbe4d84e7355fed1399d9c95cfb020-header.webp) [Netflix](https://alliedglobalmarketing.com/experiential/netflix-axel-f) ### Planet Coaster 2 Gamescom ![](https://alliedglobalmarketing.com/images/d/9/7/a/8/d97a89c4ce32e783cbc080f655b6b86b1a8783ec-gamescom-frontier-hero-image.webp) [Planet Coaster 2](https://alliedglobalmarketing.com/experiential/planet-coaster-2-gamescom) ### Mike's Hard Lemonade Jobstacle Course ![](https://alliedglobalmarketing.com/images/c/8/5/b/5/c85b58136e1da598586cf381ad7e6e0292d08338-mikes-hard-lemonade-hero-image.webp) [Mike's Hard Lemonade](https://alliedglobalmarketing.com/experiential/jobstacle-course) ### Coors The Big Chill ![](https://alliedglobalmarketing.com/images/1/4/8/7/9/14879e502ba39722f2f202ddabbe4bd0dfab0542-coors-big-chill-hero-image.webp) [Coors](https://alliedglobalmarketing.com/experiential/coors-the-big-chill) ### Bacardi Casa Bacardi ![](https://alliedglobalmarketing.com/images/f/b/9/5/9/fb959fb87dd93afd39b2c0a1be217aee292a03c9-casa-bacardi-hero-image.webp) [Bacardi](https://alliedglobalmarketing.com/experiential/casa-bacardi) ### Sega Pax Melbourne ![](https://alliedglobalmarketing.com/images/2/2/3/0/7/223074314f10b3104d2c28d9522c110604c68f43-sega-hero-image.webp) [Sega](https://alliedglobalmarketing.com/experiential/pax-melbourne) ### Amazon Studios Red One ![](https://alliedglobalmarketing.com/images/f/c/9/3/6/fc9365a859ad49c56e99bd56d1e4e679c32f641f-red-one-hero-image.webp) [Amazon Studios](https://alliedglobalmarketing.com/experiential/amazon-studios) ◀ ▶ # Find out *what we can do* for you # Close Close --- ## Navigation - Parent: [Experiential](https://alliedglobalmarketing.com/experiential.md) - Previous: [Bacardi](https://alliedglobalmarketing.com/experiential/casa-bacardi.md) - Next: [Amazon Studios](https://alliedglobalmarketing.com/experiential/amazon-studios.md)