--- title: 'SEGA Europe' url: 'https://alliedglobalmarketing.com/gaming/CoH3' markdown: 'https://alliedglobalmarketing.com/gaming/CoH3.md' date: '2026-09-28' description: 'To promote the release of Company of Heroes 3, a real-time strategy game set in World War II, the agency secured a total of 16 programs across 2 key beats – the PC launch in February 2023 and the console release in May 2023 – with brands that aligned with the game’s central themes and target audien…' taxonomy: category: - APAC - 'N America' - 'Earned Media' - EMEA - Gaming - Partnerships --- ![](https://alliedglobalmarketing.com/images/a/7/1/6/8/a7168b4613e1e59cdb5f4976bd82175572732ec8-avermedia-2.webp) # *SEGA Europe* # Company of Heroes To promote the release of Company of Heroes 3, a real-time strategy game set in World War II, the agency secured a total of 16 programs across 2 key beats – the PC launch in February 2023 and the console release in May 2023 – with brands that aligned with the game’s central themes and target audience. - Imperial War Museum created sponsored video content focusing on key in-game battles, featured on IWM's socials. - Airfix partnership included a UK consumer sweepstakes, influencers, social and digital media, and a consumer offer. - AverMedia ran a global promotion across the US, Spain, Germany, Taiwan, and Japan, engaging consumers with the chance to win AVerMedia products and COH3 game codes. - 5.11 Tactical hosted a sweepstakes for game codes plus $2,500 worth of 5.11 gear, supported by email, website inclusion, paid digital media, a dedicated blog post, livestreams, influencer support, and social media. - History Channel provided exclusive footage for Relic to share via livestream, offering a sneak peek of their upcoming FDR docuseries. - Relic sponsored veteran and streamer Patrick Schillemat to join Wounded Warriors Canada's Battlefield Bike Ride in Italy, showcasing the experience through livestreams, email, website, and social media support to raise awareness and funds for Wounded Warriors Canada. Solutions: **Earned Media, Gaming, Partnerships** Regions: **APAC, N America, EMEA** # Related *work* ### Level Infinite PUBG MOBILE x Dodge ![](https://alliedglobalmarketing.com/images/1/8/c/2/2/18c2246c14af792e43c3a903bfddfc7492b194ba-dodge-kv-final.webp) [Level Infinite](https://alliedglobalmarketing.com/gaming/level-infinite) ### SEGA Promoting Releases at PAX Australia ![](https://alliedglobalmarketing.com/images/3/a/8/6/e/3a86e2b5b75cf4838619353e0f5b371c190b1559-st101397.webp) [SEGA](https://alliedglobalmarketing.com/gaming/sega-australia) ### Square Enix Tomb Raider x Coca-Cola ![](https://alliedglobalmarketing.com/images/1/c/c/2/5/1cc25334b95ec291b9e117a51d3fb21158a12f5b-maxresdefault.webp) [Square Enix](https://alliedglobalmarketing.com/gaming/square-enix-) ### HoYoverse Genshin Impact X McDonald's ![](https://alliedglobalmarketing.com/images/0/d/4/c/2/0d4c24894c2debdc6b91379c19cc09a17b243f14-image-11-15-24-at-1005am.webp) [HoYoverse](https://alliedglobalmarketing.com/gaming/genshin-impact) ### Paramount Snow Park Snow Day ![](https://alliedglobalmarketing.com/images/7/b/6/d/5/7b6d5f477a220130cac4e4d1146858ca424eba62-foto--86.webp) [Paramount](https://alliedglobalmarketing.com/gaming/paramount) ### Annapurna Game Studios Brand Audit ![](https://alliedglobalmarketing.com/images/9/5/4/9/d/9549d320c149e1b9a8469276bc4ad32cfd8e0822-image-6-13-24-at-1007am.webp) [Annapurna](https://alliedglobalmarketing.com/gaming/annapurna) ### Capcom Capcom X Rockstar at TwitchCon ![](https://alliedglobalmarketing.com/images/f/5/d/9/7/f5d97335c8158c88e9ba23e0ce1dd04b18743302-img5698.webp) [Capcom](https://alliedglobalmarketing.com/gaming/rockstar) ### SEGA Atlus SEGA Atlus X Kung Fu Tea ![](https://alliedglobalmarketing.com/images/0/8/d/2/d/08d2d474b25564a7ec883ef536f182a9741dc635-image-11-15-24-at-958am.webp) [SEGA Atlus](https://alliedglobalmarketing.com/gaming/sega-atlus) ### Zynga Zynga X Toyo Tires at SEMA ![](https://alliedglobalmarketing.com/images/c/e/6/7/4/ce674dc327334caa0fa32cf497baec4d083bba08-img1425.webp) [Zynga](https://alliedglobalmarketing.com/gaming/zynga) ### Level Infinite Indian Motorcycle x PUBG MOBILE ![](https://alliedglobalmarketing.com/images/c/7/6/5/f/c765f3958bc1fb19d8094add80d97c8d5278bd11-img8630.webp) [Level Infinite](https://alliedglobalmarketing.com/gaming/levelinfinite) ### UBISOFT Assassin's Creed x T-Mobile ![](https://alliedglobalmarketing.com/images/6/b/1/e/7/6b1e72819554ad560fd13c2384b809a9c2a5d4d4-13662000.webp) [UBISOFT](https://alliedglobalmarketing.com/gaming/ubisoft) ### Square Enix FFVII Rebirth x Butterfinger ![](https://alliedglobalmarketing.com/images/2/7/c/0/c/27c0cf6f9d8418881f5987bda278fef382b05823-ff7rebirthsocialpost1080x1080novbfv3-1.webp) [Square Enix](https://alliedglobalmarketing.com/gaming/square-enix) ### SEGA of America Sonic x Burger King ![](https://alliedglobalmarketing.com/images/d/5/a/7/9/d5a793ac089969a985c8faea3c61418bb963cf97-image-149.webp) [SEGA of America](https://alliedglobalmarketing.com/gaming/sega) ◀ ▶ # Find out *what we can do* for you # Close Close --- ## Navigation - Parent: [Gaming](https://alliedglobalmarketing.com/gaming.md) - Previous: [SEGA](https://alliedglobalmarketing.com/gaming/sega-australia.md) - Next: [Level Infinite](https://alliedglobalmarketing.com/gaming/level-infinite.md)