---
title: HoYoverse
url: 'https://alliedglobalmarketing.com/gaming/genshin-impact'
markdown: 'https://alliedglobalmarketing.com/gaming/genshin-impact.md'
date: '2026-09-28'
description: 'In a landmark collaboration, our team worked with HoYoverse and McDonald’s US to launch their first-ever gaming-themed Adult Meal promotion in partnership with the globally successful video game, Genshin Impact, in celebration of the game’s 4th anniversary. Featured a Genshin Impact Apple Pie slee…'
taxonomy:
  category:
    - 'N America'
    - Gaming
    - Partnerships
---

![](https://alliedglobalmarketing.com/images/0/d/4/c/2/0d4c24894c2debdc6b91379c19cc09a17b243f14-image-11-15-24-at-1005am.webp) 

#  *HoYoverse* 

#  Genshin Impact X McDonald's 

In a landmark collaboration, our team worked with HoYoverse and McDonald’s US to launch their first-ever gaming-themed Adult Meal promotion in partnership with the globally successful video game, Genshin Impact, in celebration of the game’s 4th anniversary.

- Featured a Genshin Impact Apple Pie sleeve with special in-game rewards such as Wind Gliders, a themed Name Card, and themed Recipe with purchase of the Genshin Impact Apple Pie and Genshin Impact Chicken McCrispy.
- Available on the McDonald’s app and Digital Kiosk POS across all 14,000 McDonald’s stores in the US.
- The campaign was supported offline via placement on McDonald’s Times Square Billboard and the recreation of Teyvat for two epic LAN parties in Los Angeles and Houston.
- Genshin Meal reached the highest digital in-app product penetration of all time.
- 1.2B social reach, proving the power of fandom – this 12-day window surpassed many of McDonald’s longer campaign windows.

 Solutions:  **Gaming, Partnerships**

 Regions:  **N America**

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---

## Navigation

- Parent: [Gaming](https://alliedglobalmarketing.com/gaming.md)
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