--- title: Paramount url: 'https://alliedglobalmarketing.com/gaming/paramount' markdown: 'https://alliedglobalmarketing.com/gaming/paramount.md' date: '2026-09-28' description: 'We drove awareness and trial to launch South Park: Snow Day! through a pop-up gaming experience in five international markets: London, Munich, Mexico City, São Paulo, and Tokyo. The pop-up stores were located in high footfall areas, inviting fans to trial a demo the game on one of 12 stations, as …' taxonomy: category: - APAC - EMEA - Gaming - LATAM --- ![](https://alliedglobalmarketing.com/images/7/b/6/d/5/7b6d5f477a220130cac4e4d1146858ca424eba62-foto--86.webp) # *Paramount* # Snow Park Snow Day We drove awareness and trial to launch South Park: Snow Day! through a pop-up gaming experience in five international markets: London, Munich, Mexico City, São Paulo, and Tokyo. - The pop-up stores were located in high footfall areas, inviting fans to trial a demo the game on one of 12 stations, as well as entering a competition to win a custom Snow Day! Xbox and special edition goodies. - The experience included the opportunity to buy exclusive South Park merchandise and other consumer touchpoints like a snowball toss and photo ops with 3D-printed characters. - London and Munich brought over 1.6K fans into stores and enabled 958 game demos. Solutions: **Gaming** Regions: **APAC, EMEA, LATAM** ![](https://alliedglobalmarketing.com/images/5/8/a/2/8/58a2879370972959dd206bdc21d730ba82daf3cf-dsc05429.webp) ![](https://alliedglobalmarketing.com/images/1/c/8/1/0/1c810bc5edd67a4f9772b1d33a824bd0ecc3ac23-foto--86.webp) ![](https://alliedglobalmarketing.com/images/a/c/f/9/e/acf9e6c8102cbd0e6a6ce8f3d184c1d55401ddd8-ctm3978.webp) ![](https://alliedglobalmarketing.com/images/c/c/d/1/9/ccd198ef5d22e3df36516949304d1b87f6698415-dsc05459.webp) ![](https://alliedglobalmarketing.com/images/b/a/5/4/e/ba54e0bc8759fb13e1e7a2458c4f287601a59783-dsc05434.webp) ![](https://alliedglobalmarketing.com/images/7/6/0/5/9/760599bdcd7641f77f2e7ceaa444f6d665a9917a-foto--24.webp) ◀ ▶ # Related *work* ### Level Infinite PUBG MOBILE x Dodge ![](https://alliedglobalmarketing.com/images/1/8/c/2/2/18c2246c14af792e43c3a903bfddfc7492b194ba-dodge-kv-final.webp) [Level Infinite](https://alliedglobalmarketing.com/gaming/level-infinite) ### SEGA Europe Company of Heroes ![](https://alliedglobalmarketing.com/images/a/7/1/6/8/a7168b4613e1e59cdb5f4976bd82175572732ec8-avermedia-2.webp) [SEGA Europe](https://alliedglobalmarketing.com/gaming/CoH3) ### SEGA Promoting Releases at PAX Australia ![](https://alliedglobalmarketing.com/images/3/a/8/6/e/3a86e2b5b75cf4838619353e0f5b371c190b1559-st101397.webp) [SEGA](https://alliedglobalmarketing.com/gaming/sega-australia) ### Square Enix Tomb Raider x Coca-Cola ![](https://alliedglobalmarketing.com/images/1/c/c/2/5/1cc25334b95ec291b9e117a51d3fb21158a12f5b-maxresdefault.webp) [Square Enix](https://alliedglobalmarketing.com/gaming/square-enix-) ### HoYoverse Genshin Impact X McDonald's ![](https://alliedglobalmarketing.com/images/0/d/4/c/2/0d4c24894c2debdc6b91379c19cc09a17b243f14-image-11-15-24-at-1005am.webp) [HoYoverse](https://alliedglobalmarketing.com/gaming/genshin-impact) ### Annapurna Game Studios Brand Audit ![](https://alliedglobalmarketing.com/images/9/5/4/9/d/9549d320c149e1b9a8469276bc4ad32cfd8e0822-image-6-13-24-at-1007am.webp) [Annapurna](https://alliedglobalmarketing.com/gaming/annapurna) ### Capcom Capcom X Rockstar at TwitchCon ![](https://alliedglobalmarketing.com/images/f/5/d/9/7/f5d97335c8158c88e9ba23e0ce1dd04b18743302-img5698.webp) [Capcom](https://alliedglobalmarketing.com/gaming/rockstar) ### SEGA Atlus SEGA Atlus X Kung Fu Tea ![](https://alliedglobalmarketing.com/images/0/8/d/2/d/08d2d474b25564a7ec883ef536f182a9741dc635-image-11-15-24-at-958am.webp) [SEGA Atlus](https://alliedglobalmarketing.com/gaming/sega-atlus) ### Zynga Zynga X Toyo Tires at SEMA ![](https://alliedglobalmarketing.com/images/c/e/6/7/4/ce674dc327334caa0fa32cf497baec4d083bba08-img1425.webp) [Zynga](https://alliedglobalmarketing.com/gaming/zynga) ### Level Infinite Indian Motorcycle x PUBG MOBILE ![](https://alliedglobalmarketing.com/images/c/7/6/5/f/c765f3958bc1fb19d8094add80d97c8d5278bd11-img8630.webp) [Level Infinite](https://alliedglobalmarketing.com/gaming/levelinfinite) ### UBISOFT Assassin's Creed x T-Mobile ![](https://alliedglobalmarketing.com/images/6/b/1/e/7/6b1e72819554ad560fd13c2384b809a9c2a5d4d4-13662000.webp) [UBISOFT](https://alliedglobalmarketing.com/gaming/ubisoft) ### Square Enix FFVII Rebirth x Butterfinger ![](https://alliedglobalmarketing.com/images/2/7/c/0/c/27c0cf6f9d8418881f5987bda278fef382b05823-ff7rebirthsocialpost1080x1080novbfv3-1.webp) [Square Enix](https://alliedglobalmarketing.com/gaming/square-enix) ### SEGA of America Sonic x Burger King ![](https://alliedglobalmarketing.com/images/d/5/a/7/9/d5a793ac089969a985c8faea3c61418bb963cf97-image-149.webp) [SEGA of America](https://alliedglobalmarketing.com/gaming/sega) ◀ ▶ # Find out *what we can do* for you # Close Close --- ## Navigation - Parent: [Gaming](https://alliedglobalmarketing.com/gaming.md) - Previous: [Annapurna](https://alliedglobalmarketing.com/gaming/annapurna.md) - Next: [HoYoverse](https://alliedglobalmarketing.com/gaming/genshin-impact.md)