---
title: 'SEGA Atlus'
url: 'https://alliedglobalmarketing.com/gaming/sega-atlus'
markdown: 'https://alliedglobalmarketing.com/gaming/sega-atlus.md'
date: '2026-09-28'
description: 'Kung Fu Tea is the largest bubble tea franchise in the United States, with over 400 locations across the country. To celebrate the launch of Metaphor: ReFantazio, SEGA Atlus partnered with Kung Fu Tea on an in-store and online campaign. The program included 4 themed drinks based on the game’s mai…'
taxonomy:
  category:
    - 'N America'
    - Gaming
    - Partnerships
---

![](https://alliedglobalmarketing.com/images/0/8/d/2/d/08d2d474b25564a7ec883ef536f182a9741dc635-image-11-15-24-at-958am.webp) 

#  *SEGA Atlus* 

#  SEGA Atlus X Kung Fu Tea 

Kung Fu Tea is the largest bubble tea franchise in the United States, with over 400 locations across the country. To celebrate the launch of Metaphor: ReFantazio, SEGA Atlus partnered with Kung Fu Tea on an in-store and online campaign.

- The program included 4 themed drinks based on the game’s main characters, and fans received limited-edition co-branded stickers as a gift with purchase.
- The partnership also included a Kung Fu Tea-hosted national sweepstakes and was promoted via in-store signage, Kung Fu Tea’s first in-app challenge, website inclusion, push notifications, email newsletters, influencer activations, social media support, press, and paid media.

 Solutions:  **Gaming, Partnerships**

 Regions:  **N America**

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