---
title: SEGA
url: 'https://alliedglobalmarketing.com/gaming/sega-australia'
markdown: 'https://alliedglobalmarketing.com/gaming/sega-australia.md'
date: '2026-09-28'
description: 'We were tasked with creating a title-agnostic stand for SEGA fans to experience its three most important new and upcoming releases at PAX Australia in Melbourne. The stand was a resounding success, drawing consistently long queues from over 80,000 attendees throughout the three-day event. Our appro…'
taxonomy:
  category:
    - Partnerships
    - Gaming
    - APAC
---

![](https://alliedglobalmarketing.com/images/3/a/8/6/e/3a86e2b5b75cf4838619353e0f5b371c190b1559-st101397.webp) 

#  *SEGA* 

#  Promoting Releases at PAX Australia 

We were tasked with creating a title-agnostic stand for SEGA fans to experience its three most important new and upcoming releases at PAX Australia in Melbourne. The stand was a resounding success, drawing consistently long queues from over 80,000 attendees throughout the three-day event. Our approach included:

- Designing and constructing a 9m x 18m stand with three distinct gameplay zones and a total of 30 stations.
- Creating a multi-seat streaming lounge for influencers to broadcast from.
- Offering multiple photo opportunities to entertain attendees in the queue.
- Hosting a full program of influencer streams from the lounge, enhancing event social media presence.

 Solutions:  **Partnerships, Gaming**

 Regions:  **APAC**

#  Related *work* 

### Level Infinite

PUBG MOBILE x Dodge

 ![](https://alliedglobalmarketing.com/images/1/8/c/2/2/18c2246c14af792e43c3a903bfddfc7492b194ba-dodge-kv-final.webp) 

[Level Infinite](https://alliedglobalmarketing.com/gaming/level-infinite)

### SEGA Europe

Company of Heroes

 ![](https://alliedglobalmarketing.com/images/a/7/1/6/8/a7168b4613e1e59cdb5f4976bd82175572732ec8-avermedia-2.webp) 

[SEGA Europe](https://alliedglobalmarketing.com/gaming/CoH3)

### Square Enix

Tomb Raider x Coca-Cola

 ![](https://alliedglobalmarketing.com/images/1/c/c/2/5/1cc25334b95ec291b9e117a51d3fb21158a12f5b-maxresdefault.webp) 

[Square Enix](https://alliedglobalmarketing.com/gaming/square-enix-)

### HoYoverse

Genshin Impact X McDonald's

 ![](https://alliedglobalmarketing.com/images/0/d/4/c/2/0d4c24894c2debdc6b91379c19cc09a17b243f14-image-11-15-24-at-1005am.webp) 

[HoYoverse](https://alliedglobalmarketing.com/gaming/genshin-impact)

### Paramount

Snow Park Snow Day

 ![](https://alliedglobalmarketing.com/images/7/b/6/d/5/7b6d5f477a220130cac4e4d1146858ca424eba62-foto--86.webp) 

[Paramount](https://alliedglobalmarketing.com/gaming/paramount)

### Annapurna

Game Studios Brand Audit

 ![](https://alliedglobalmarketing.com/images/9/5/4/9/d/9549d320c149e1b9a8469276bc4ad32cfd8e0822-image-6-13-24-at-1007am.webp) 

[Annapurna](https://alliedglobalmarketing.com/gaming/annapurna)

### Capcom

Capcom X Rockstar at TwitchCon

 ![](https://alliedglobalmarketing.com/images/f/5/d/9/7/f5d97335c8158c88e9ba23e0ce1dd04b18743302-img5698.webp) 

[Capcom](https://alliedglobalmarketing.com/gaming/rockstar)

### SEGA Atlus

SEGA Atlus X Kung Fu Tea

 ![](https://alliedglobalmarketing.com/images/0/8/d/2/d/08d2d474b25564a7ec883ef536f182a9741dc635-image-11-15-24-at-958am.webp) 

[SEGA Atlus](https://alliedglobalmarketing.com/gaming/sega-atlus)

### Zynga

Zynga X Toyo Tires at SEMA

 ![](https://alliedglobalmarketing.com/images/c/e/6/7/4/ce674dc327334caa0fa32cf497baec4d083bba08-img1425.webp) 

[Zynga](https://alliedglobalmarketing.com/gaming/zynga)

### Level Infinite

Indian Motorcycle x PUBG MOBILE

 ![](https://alliedglobalmarketing.com/images/c/7/6/5/f/c765f3958bc1fb19d8094add80d97c8d5278bd11-img8630.webp) 

[Level Infinite](https://alliedglobalmarketing.com/gaming/levelinfinite)

### UBISOFT

Assassin's Creed x T-Mobile

 ![](https://alliedglobalmarketing.com/images/6/b/1/e/7/6b1e72819554ad560fd13c2384b809a9c2a5d4d4-13662000.webp) 

[UBISOFT](https://alliedglobalmarketing.com/gaming/ubisoft)

### Square Enix

FFVII Rebirth x Butterfinger

 ![](https://alliedglobalmarketing.com/images/2/7/c/0/c/27c0cf6f9d8418881f5987bda278fef382b05823-ff7rebirthsocialpost1080x1080novbfv3-1.webp) 

[Square Enix](https://alliedglobalmarketing.com/gaming/square-enix)

### SEGA of America

Sonic x Burger King

 ![](https://alliedglobalmarketing.com/images/d/5/a/7/9/d5a793ac089969a985c8faea3c61418bb963cf97-image-149.webp) 

[SEGA of America](https://alliedglobalmarketing.com/gaming/sega)

◀

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#  Find out *what we can do* for you 

#  Close 

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---

## Navigation

- Parent: [Gaming](https://alliedglobalmarketing.com/gaming.md)
- Previous: [Square Enix](https://alliedglobalmarketing.com/gaming/square-enix-.md)
- Next: [SEGA Europe](https://alliedglobalmarketing.com/gaming/CoH3.md)