---
title: Zynga
url: 'https://alliedglobalmarketing.com/gaming/zynga'
markdown: 'https://alliedglobalmarketing.com/gaming/zynga.md'
date: '2026-09-28'
description: 'Zynga’s NaturalMotion studio aimed to increase customer engagement by integrating a real-world component into their CSR Racing game through a collaboration with Toyo Tires at the SEMA show, resulting in heightened interaction, enhanced brand visibility among car enthusiasts, and strengthened brand …'
taxonomy:
  category:
    - 'N America'
    - Gaming
    - Partnerships
---

![](https://alliedglobalmarketing.com/images/c/e/6/7/4/ce674dc327334caa0fa32cf497baec4d083bba08-img1425.webp) 

#  *Zynga* 

#  Zynga X Toyo Tires at SEMA 

Zynga’s NaturalMotion studio aimed to increase customer engagement by integrating a real-world component into their CSR Racing game through a collaboration with Toyo Tires at the SEMA show, resulting in heightened interaction, enhanced brand visibility among car enthusiasts, and strengthened brand loyalty. To achieve this, we:

- Initiated an interactive poll for SEMA attendees and online followers to choose their favorite vehicle at the Treadpass exhibit. The winning vehicle would be featured in CSR Racing.
- Conducted a community poll on CSR Racing’s Instagram Stories to enable fan voting.
- Leveraged Zynga and Toyo Tires’ social media, along with press releases and custom signage at SEMA, to promote the initiative.
- Distributed custom videos throughout the event to increase excitement and engagement.

 Solutions:  **Gaming, Partnerships**

 Regions:  **N America**

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