--- title: Knowledge url: 'https://alliedglobalmarketing.com/knowledge' markdown: 'https://alliedglobalmarketing.com/knowledge.md' date: '2026-09-28' --- [ ![](https://alliedglobalmarketing.com/images/3/9/6/a/9/396a96eec9a43b7187bc3794f8b94873714f2895-cover.webp) ](https://alliedglobalmarketing.com/knowledge/allied-wins-13-awards-at-the-2026-apmc-star-awards) Knowledge: Awards ## Allied is the Most Awarded Agency at the 2026 APMC Star Awards with 13 Wins 04.27.26 [ Read more ](https://alliedglobalmarketing.com/knowledge/allied-wins-13-awards-at-the-2026-apmc-star-awards) # Stay Ahead: Explore our *Knowledge* OTHER ### Designing Campaigns That Spark Fandom Participation Danyelle McGill Bethel, SVP, Social Media & Influencer Marketing ![](https://alliedglobalmarketing.com/images/9/2/b/1/7/92b1785f4dd861a6d7d96ffbf83f45debe697c68-cover.webp) [Designing Campaigns That Spark Fandom Participation](https://alliedglobalmarketing.com/knowledge/designing-campaigns-that-spark-fandom-participation) ALLIED KNOWLEDGE ### Allied Knowledge - Mar 24 Allied Leaders ![](https://alliedglobalmarketing.com/images/f/2/c/a/0/f2ca0aae3183b4f80d186bf62772b00b6cbcba00-cover.webp) [Allied Knowledge - Mar 24](https://alliedglobalmarketing.com/knowledge/agm-knowledge-mar-24-26) ALLIED KNOWLEDGE ### Allied Knowledge - Mar 17 Allied Leaders ![](https://alliedglobalmarketing.com/images/3/3/e/6/e/33e6efdd09c2e24380976e3f68208b856db8f4eb-cover.webp) [Allied Knowledge - Mar 17](https://alliedglobalmarketing.com/knowledge/agm-knowledge-mar-17-26) OTHER ### Location-Based Entertainment Is Becoming the New “Third Place” , ![](https://alliedglobalmarketing.com/images/d/e/0/0/9/de009b48172b01126eb4d2e5ebfad9ed6934b06f-cover.webp) [Location-Based Entertainment Is Becoming the New “Third Place”](https://alliedglobalmarketing.com/knowledge/location-based-entertainment-is-becoming-the-new-third-place) OTHER ### Allied Experiential Expands Leadership in Ireland and Europe Jonny Davis, EVP, Experiential ![](https://alliedglobalmarketing.com/images/e/5/7/f/a/e57fa1b051de20b1ad5289ad04ecacda83c1911f-cover.webp) [Allied Experiential Expands Leadership in Ireland and Europe](https://alliedglobalmarketing.com/knowledge/allied-brand-experience-expands-leadership-in-ireland-and-europe) OTHER ### Balancing Automation With Strategic Control: The Continuous Optimization Loop Driving Modern Paid Media Kerri-ann McGinty, EVP, Media ![](https://alliedglobalmarketing.com/images/f/0/4/d/0/f04d04d07c32a04e6e7e108fff127afb43e08b40-cover.webp) [Balancing Automation With Strategic Control: The Continuous Optimization Loop D…](https://alliedglobalmarketing.com/knowledge/balancing-automation-with-strategic-control-the-continuous-optimization-loop-driving-modern-paid-media) ALLIED KNOWLEDGE ### Allied Knowledge - Feb 17 Allied Leaders ![](https://alliedglobalmarketing.com/images/c/b/8/c/1/cb8c1a74ae524ab730737a468e662429cfe78b86-cover.webp) [Allied Knowledge - Feb 17](https://alliedglobalmarketing.com/knowledge/agm-knowledge-feb-17-26) OTHER ### Ownership Changes the Game Breanna Washington, Director, Multicultural Publicity ![](https://alliedglobalmarketing.com/images/1/c/8/2/5/1c82577a6f467e7f563b228e58ef42af69c186ac-cover.webp) [Ownership Changes the Game](https://alliedglobalmarketing.com/knowledge/ownership-changes-the-game) ALLIED KNOWLEDGE ### Allied Knowledge - Feb 04 Allied Leaders ![](https://alliedglobalmarketing.com/images/9/0/b/1/8/90b18054310cd59eb6005ff19853133716885f80-cover.webp) [Allied Knowledge - Feb 04](https://alliedglobalmarketing.com/knowledge/agm-knowledge-feb-04-26) OTHER ### How to Create News When You Don’t Have News Steve Flynn, EVP, Publicity ![](https://alliedglobalmarketing.com/images/5/8/c/f/d/58cfd8e754131336ec666fe96aff20a0ae3a4618-cover.webp) [How to Create News When You Don’t Have News](https://alliedglobalmarketing.com/knowledge/how-to-create-news-when-you-dont-have-news) OTHER ### The New Meaning of Premium: How Partnerships Bring Elevated Experiences Home Erin Corbett, EVP, Partnerships ![](https://alliedglobalmarketing.com/images/b/9/1/8/f/b918f1a70f7270ae68c89dec648c9fe59b229824-cover.webp) [The New Meaning of Premium: How Partnerships Bring Elevated Experiences Home](https://alliedglobalmarketing.com/knowledge/the-new-meaning-of-premium-how-partnerships-bring-elevated-experiences-home) ALLIED KNOWLEDGE ### Allied Knowledge - Jan 26 Allied Leaders ![](https://alliedglobalmarketing.com/images/0/f/4/6/1/0f461c27e04e2c283da52439e6a7cef71806ce98-cover.webp) [Allied Knowledge - Jan 26](https://alliedglobalmarketing.com/knowledge/agm-knowledge-jan-26-26) OTHER ### Borrowed Trust: Why Local Partnerships Are a Core Field Marketing Strategy Lisa Giannakopulos, SVP, Field Marketing and Sara Taylor, SVP, Field Marketing ![](https://alliedglobalmarketing.com/images/c/2/1/3/7/c213757798ad17556ef9c1bd51f66d3a27c6d84f-cover.webp) [Borrowed Trust: Why Local Partnerships Are a Core Field Marketing Strategy](https://alliedglobalmarketing.com/knowledge/borrowed-trust-why-local-partnerships-are-a-core-field-marketing-strategy) ALLIED KNOWLEDGE ### Allied Knowledge - Jan 20 Allied Leaders ![](https://alliedglobalmarketing.com/images/8/3/8/9/1/8389110d58ac685a368c9fbaec229dacd6ee2d64-cover.webp) [Allied Knowledge - Jan 20](https://alliedglobalmarketing.com/knowledge/agm-knowledge-jan-20-26) OTHER ### Start Showing Up in AI Overviews and Chatbot Results Alyssa Caridi, VP, Strategy & Innovation ![](https://alliedglobalmarketing.com/images/4/e/f/f/0/4eff0d181b06982f3323ed690f07f3c04ac33aeb-cover.webp) [Start Showing Up in AI Overviews and Chatbot Results](https://alliedglobalmarketing.com/knowledge/start-showing-up-in-ai-overviews-and-chatbot-results) ALLIED KNOWLEDGE ### Allied Knowledge - Jan 14 Allied Leaders ![](https://alliedglobalmarketing.com/images/9/9/c/d/4/99cd4d0d3dd1eeea9de04b6a62eb875efdfdb814-cover.webp) [Allied Knowledge - Jan 14](https://alliedglobalmarketing.com/knowledge/agm-knowledge-jan-14-26) OTHER ### Building Apex GPT — Turning AI Curiosity into Creative Utility Christoph Bakke, Senior Director, Programmatic ![](https://alliedglobalmarketing.com/images/e/8/b/6/6/e8b6696be54e5c3b7500e8db3af932cb7a9bc1ef-cover.webp) [Building Apex GPT — Turning AI Curiosity into Creative Utility](https://alliedglobalmarketing.com/knowledge/building-apex-gpt-turning-ai-curiosity-into-creative-utility) # Find out *what we can do* for you --- ## Navigation - Previous: [Pride](https://alliedglobalmarketing.com/pride.md) - Next: [Labs](https://alliedglobalmarketing.com/labs.md) - Children: - [Pages](https://alliedglobalmarketing.com/knowledge/pages.md) - [Knowledge](https://alliedglobalmarketing.com/knowledge/author.md)