---
title: 'Influencer marketing for SVODs'
url: 'https://alliedglobalmarketing.com/knowledge/pages/3-things-i-know-influencers'
markdown: 'https://alliedglobalmarketing.com/knowledge/pages/3-things-i-know-influencers.md'
date: '2021-04-05'
description: 'Partner with influencers to create content that pulls in themes from your VOD content but allow them flexibility to create assets that align with their specialty and resonate with their audience. Incentivize and track conversions by providing activated influencers with customized free trial promo…'
taxonomy:
  category:
    - 'Paid Media'
    - 'Earned Media'
---

![](https://alliedglobalmarketing.com/images/e/c/4/f/3/ec4f36060e6e23100f97084f0d8c80823530bc34-cover.webp) 

 Knowledge: Paid Media

#  Influencer marketing for SVODs 

 Danyelle McGill Bethel, SVP, Social Media & Influencer Marketing

 04.05.21

![3Things_Influencers_1](https://alliedglobalmarketing.com/user/pages/knowledge/pages/3-things-i-know-influencers/3Things_Influencers_1.jpg "3Things_Influencers_1")

1. Partner with influencers to create content that pulls in themes from your VOD content but allow them flexibility to create assets that align with their specialty and resonate with their audience.
2. Incentivize and track conversions by providing activated influencers with customized free trial promo codes that exceed any currently offered trial period.
3. Extend your show/series campaigns beyond one drop in the bucket. Reactivate high performing influencers to create ongoing content to build trust with their audience and encourage subscription retention.",

 [Paid Media ](https://alliedglobalmarketing.com/knowledge/category:Paid%20Media) [Earned Media ](https://alliedglobalmarketing.com/knowledge/category:Earned%20Media) 

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