---
title: 'Making national campaigns relevant to local audiences'
url: 'https://alliedglobalmarketing.com/knowledge/pages/3-things-i-know-national'
markdown: 'https://alliedglobalmarketing.com/knowledge/pages/3-things-i-know-national.md'
date: '2021-04-06'
description: 'Develop and cultivate working relationships with local media, partners and influencers who live/work/play in each unique marketplace. Tailor campaigns to celebrate the local culture and soul of the market by incorporating the overall national campaign with local tie-ins via hometown businesses, g…'
taxonomy:
  category:
    - 'Paid Media'
    - 'Earned Media'
---

![](https://alliedglobalmarketing.com/images/4/a/d/0/1/4ad01020984db3d461478ad114a279969fce38b0-cover.webp) 

 Knowledge: Paid Media

#  Making national campaigns relevant to local audiences 

 Lisa Giannakopulos, SVP, Field Marketing

 04.06.21

![3Things_NationalCampaigns_1](https://alliedglobalmarketing.com/user/pages/knowledge/pages/3-things-i-know-national/3Things_NationalCampaigns_1.jpg "3Things_NationalCampaigns_1")

1. Develop and cultivate working relationships with local media, partners and influencers who live/work/play in each unique marketplace.
2. Tailor campaigns to celebrate the local culture and soul of the market by incorporating the overall national campaign with local tie-ins via hometown businesses, giving the project that local voice and support.
3. Engage local audiences by creating social chatter with targeted messaging and strategy; encourage user-generated content related to project.",

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