---
title: 'Allied Knowledge - Aug 5'
url: 'https://alliedglobalmarketing.com/knowledge/pages/agm-knowledge-aug-05-24'
markdown: 'https://alliedglobalmarketing.com/knowledge/pages/agm-knowledge-aug-05-24.md'
date: '2024-08-05'
taxonomy:
  category:
    - 'Allied Knowledge'
---

![](https://alliedglobalmarketing.com/images/4/3/d/b/a/43dba9727524c8569d7b869f9de6aca57ba56750-cover.webp) 

 Knowledge: Allied Knowledge

#  Allied Knowledge - Aug 5 

 08.05.24

 ![](https://alliedglobalmarketing.com/user/pages/images2/knowledge_logo_2024.png "Allied Knowledge")Allied Knowledge is our complimentary digest of worldwide marketing tech, data, business, and brand news. We email it every week to thousands of marketing professionals around the globe. If you’d like to join them, [click here to subscribe.](https://alliedglobalmarketing.com/sign-up)

# Check out the latest posts from Allied Leaders

 ![](https://alliedglobalmarketing.com/images/c/b/7/2/b/cb72bc5f4c4090a848ea2d5aca0f2e58420b5a4b-image-8-2-24-at-933am.webp) 

 [How Allied Adapts to 2024’s Media Dynamics](https://alliedglobalmarketing.com/knowledge/how-agm-adapts-to-2024s-media-dynamics)By Maria Wyatt-Uhl, Senior Director of PR

#  TL;DR 

In a hurry? Here's our pick of the top news items of the week.

- **Google has decided to let users choose whether to allow third-party cookies** in Chrome, shifting from its plan to phase them out, which could significantly **impact the $180B programmatic advertising market**. ([Marketing Brew](https://www.marketingbrew.com/stories/2024/07/24/google-cookies-privacy-sandbox-consumer-choice-what-now?mbcid=36220416.292918&mblid=fa3f1fc2c6e3&mid=f01cfd1276db167734436b2db73c7ee6&utm_campaign=mkb&utm_medium=newsletter&utm_source=morning_brew))
- **Meta is developing celebrity lookalike AI chatbots** to enhance user engagement on its platforms, with plans to launch these AI personas later this year. ([The Verge](https://www.theverge.com/2024/7/30/24209918/meta-celebrity-lookalike-ai-chatbots-moves-on?jid=120350&sid=31932565))
- **Perplexity will start selling ads within its AI search results** and share ad revenue with publishers, marking a new approach in AI search monetization. ([Fast Company](https://www.fastcompany.com/91163900/perplexity-selling-ads-ai-search?jid=120350&sid=31932565))

#  Audiences 

- **Nearly half (47%) of US internet households report familiarity with at least one AI technology**, highlighting the growing awareness and use of AI tools. ([Advanced Television](https://advanced-television.com/2024/07/31/research-47-of-us-report-familiarity-with-ai-tech/))
- Over **half of Australians aged 18 to 29 are more likely to try a new product based on an influencer's post**, while fewer than 25% of that age group say their shopping decisions are influenced by TV ads. ([Mi3](https://www.mi-3.com.au/31-07-2024/influencer-posts-sway-more-young-aussies-tv-ads-reveals-new-report?utm_medium=email&utm_campaign=Fast%20News%20created%20Wed%2031%20Jul%202024%201016am&utm_content=Fast%20News%20created%20Wed%2031%20Jul%202024%201016am%2BCID_252598b3bed7c9268a6f76136426fff3&utm_source=Weekly%20newsletter&utm_term=Influencer%20posts%20sway%20more%20young%20Aussies%20than%20TV%20ads%20reveals%20new%20report#u=24509baf-f966-446b-9377-413c4ee5bbdf))
- ![](https://alliedglobalmarketing.com/images/9/0/9/d/c/909dc613ec141e122ef4838c4bdfcb306304e38a-image-02-08-2024-at-1600.webp) **Women are 9% more likely than men to make a purchase after watching a TikTok video,** with 31% of women taking action compared to 22% of men. ([EMarketer](https://www.emarketer.com/content/actions-taken-from-tiktok-views?jid=119620&sid=31932565))
- For the first time, **less than half of Gen Z (48%) are watching broadcast TV weekly**, down from 76% in 2018, as they increasingly **prefer video-sharing platforms like TikTok and YouTube**. ([Advanced Television](https://advanced-television.com/2024/07/31/report-gen-z-continues-to-shun-broadcast-tv/))
- Viewing **foreign content in English-speaking markets has increased by 24% over the past four years**, driven by a growing demand for international TV shows and movies. ([Advanced Television](https://advanced-television.com/2024/07/29/research-viewing-of-foreign-content-up-24-in-english-markets/))
- The Amazon Prime Day 2024 event demonstrated strong consumer sentiment, with **nearly three-quarters (72.7%) of US households being Prime members**, and 74% of shoppers buying essential goods with purpose. ([EMarketer](https://www.emarketer.com/content/what-amazon-prime-day-2024-says-about-consumer-sentiment?utm_source=Newsletter&utm_medium=Email&utm_campaign=edaily%2B7.29.2024&utm_id=edaily%2B7.29.2024&utm_content=edaily%2B7.29.2024&jid=119620&sid=31932565))

#  Platforms 

- X (formerly Twitter) has **suspended over 250 LGBTQ+ marketing accounts** managed by Pink Media, **impacting a network with over 1M followers**. ([The Advocate](https://www.advocate.com/news/x-suspends-pink-media))
- **Spotify has rebranded its self-serve ad platform to Spotify Ads Manager**, enhancing its capabilities and user experience, which **helped the travel brand Contiki achieve a 267% increase in website clicks**. ([Marketing Dive](https://www.marketingdive.com/news/spotify-rebrands-self-serve-ad-platform-ads-manager/722343/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue%3A%202024-07-25%20Mobile%20Weekly%20%5Bissue%3A64247%5D&utm_term=Marketing%20Dive%3A%20Mobile))
- **Roku City has become a prime advertising spot** as connected TV (CTV) ad spend surges, with 43% of Americans spending more time streaming due to the availability of their favorite content on CTV. ([Marketing Brew](https://www.marketingbrew.com/stories/2024/07/24/with-ctv-ad-spend-skyrocketing-roku-city-is-a-hot-commodity?mbcid=36231879.295042&mid=f01cfd1276db167734436b2db73c7ee6&utm_campaign=mkb&utm_medium=newsletter&utm_source=morning_brew))
- ![](https://alliedglobalmarketing.com/images/b/d/6/2/f/bd62fd7363f31d90f875b5a08f4f063b39f8c833-image-02-08-2024-at-1557.webp) **YouTube’s ad revenues increased by 13% YoY to $8.7B**, with CTV views growing 130%, highlighting its reach and potential for advertisers, especially **Gen Z, who uses YouTube more than other platforms**. ([EMarketer](https://www.emarketer.com/content/5-charts-that-demonstrate-youtube-s-reach-ad-spend-users-gen-z))
- ![](https://alliedglobalmarketing.com/images/d/0/c/b/2/d0cb27af85937216d95e43fc4137c5511f908afa-image-02-08-2024-at-1609.webp) **Instagram creators can now use Meta’s AI Studio to create AI doppelgangers** that chat with their followers, addressing the challenge of managing large volumes of messages. ([Engadget](https://www.engadget.com/instagram-creators-can-now-make-ai-doppelgangers-to-chat-with-their-followers-220052768.html?jid=119980&sid=31932565))

#  Content 

- Four key TikTok topics are trending among Gen Z this summer, with **Gen Z having a preference for authentic, low-production content on TikTok**, exemplified by the “no makeup makeup look” trend with over 200M views. ([EMarketer](https://www.emarketer.com/content/tiktok-trends-among-genz-what-they-mean-for-marketers?utm_source=Newsletter&utm_medium=Email&utm_campaign=edaily%2B7.30.2024&utm_id=edaily%2B7.30.2024&utm_content=edaily%2B7.30.2024&jid=119980&sid=31932565))
- ![](https://alliedglobalmarketing.com/images/a/1/0/c/3/a10c37a44e3fb7f470a86a0026627257e43f03c2-pinterest---content.webp) **Pinterest is enhancing its shoppable content** to attract a growing Gen Z audience, with **96% of searches on the platform being non-branded**, indicating a high openness to discovering new products. ([Retail Brew](https://www.retailbrew.com/stories/2024/07/15/pinterest-s-vp-of-retail-talks-shoppable-content-and-its-growing-gen-z-audience?mbcid=36220416.292918&mblid=03b7f1b0ecde&mid=f01cfd1276db167734436b2db73c7ee6&utm_campaign=mkb&utm_medium=newsletter&utm_source=morning_brew))
- Just four days into the 2024 Paris Summer Olympics, **NBCUniversal has already broken an advertising revenue record, exceeding $1.25B**, with 70% of advertisers being first-time Olympic sponsors. ([MediaPost](https://www.mediapost.com/publications/article/398128/paris-games-break-olympics-ad-record-nbcu-scores.html?jid=120350&sid=31932565))
- **Micro-influencer rates have surged by 10-20% YoY**, with TikTok micro-influencers now earning $3K to $5K per post as influencer marketing becomes a key part of ad budgets. ([DigiDay](https://digiday.com/marketing/as-influencer-marketing-grows-so-do-micro-influencer-rates-there-have-been-10-20-fee-jumps-year-over-year/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue%3A%202024-07-25%20Mobile%20Weekly%20%5Bissue%3A64247%5D&utm_term=Marketing%20Dive%3A%20Mobile))
- A few **blockbuster podcasts are dominating the market, generating significant revenue** through video, merchandise, live tours, and major deals with platforms like Spotify, Sirius, and Amazon. ([The Wall Street Journal](https://www.wsj.com/business/media/a-few-blockbuster-podcasts-are-making-all-the-money-d9cee36e?st=mhq52z4prfgvooy&reflink=desktopwebshare_permalink&jid=119620&sid=31932565))

Tech &

 AI 

- **Google has partnered with NBCUniversal to become the Official Search AI Partner** of Team USA for the Paris Olympics, **leveraging its AI tools to enhance athlete stories** and Olympic coverage. ([Marketing Dive](https://www.marketingdive.com/news/google-nbcu-team-usa-search-ai-partner-paris-olympics/722021/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue%3A%202024-07-25%20Mobile%20Weekly%20%5Bissue%3A64247%5D&utm_term=Marketing%20Dive%3A%20Mobile))
- AI music startup Suno has admitted to **training its model using copyrighted songs, claiming it falls under “fair use”** in response to the RIAA’s lawsuit. ([TechCrunch](https://techcrunch.com/2024/08/01/ai-music-startup-suno-response-riaa-lawsuit/))
- **Google’s School Time feature allows parents to limit functionalities on their child’s devices during school hours**, and is expanding to select devices over the next year. ([Engadget](https://www.engadget.com/googles-school-time-feature-is-coming-to-android-smartphones-204621597.html))

Location-based

 entertainment 

- Australia’s Channel Nine maximized its small 7x7m Olympic studio by **using Unreal Engine’s virtual sets and extended reality, creating an immersive set** with a real-life Eiffel Tower backdrop. ([MediaWeek](https://www.mediaweek.com.au/nines-paris-olympics-studio-making-the-most-of-a-shipping-container/))
- **Batbox, a virtual batting cage experience, plans to expand with dozens of new locations**, including a 13K sq ft sports bar in Addison, Texas, set to open in early 2025. ([Forbes](https://www.forbes.com/sites/paulaconway/2024/07/31/is-batbox-the-ultimate-man-cave-toy-for-the-1/))
- **Puttshack achieved a KultureCity certification**, making its U.S. venues more inclusive, and is **celebrating Disability Pride Month where 20% of mini golf game proceeds will be donated** to KultureCity. ([citybiz](https://www.citybiz.co/article/582642/puttshack-achieves-kulturecity-certification-and-celebrates-disability-pride-month/?abkw=citybizboston))
- **The 77th Edinburgh International Festival opened with an immersive event**, involving **nearly 10K participants**, as part of 160 performances to be featured, solidifying the city as a “global epicentre of culture". ([The Standard](https://www.standard.co.uk/showbiz/celebrity-news/ian-murray-carmen-scottish-artists-paris-b1174224.html))
- **At the 2024 Cannes Lions Festival**, AI’s role in marketing was a major focus, with **brands leveraging AI for personalized content and predictive analytics** to enhance engagement and efficiency. ([Sprout Social](https://sproutsocial.com/insights/cannes-lions-festival-insights/?utm_campaign=mkb&utm_medium=newsletter&utm_source=morning_brew))

Travel &

 hospitality 

- Despite the soaring cost of living, **Australians’ travel budgets have risen by 35%** yearly in the last 12 months. ([Karryon](https://karryon.com.au/industry-news/trends/aussie-travel-budgets-up-35/))
- **Amazon’s entry into the travel industry could disrupt the market**, leveraging its massive customer base and advanced technology, with experts suggesting acquisitions like Expedia as a strategic move. ([hospitalitynet](https://www.hospitalitynet.org/viewpoint/125000225.html))
- **Hotels in Paris are experiencing a 50% increase in occupancy during the 2024 Olympics** compared to 2023, among other insights into the travel trends and behaviors during the 2024 Olympics. ([hospitalitynet](https://www.hospitalitynet.org/news/4123109.html))
- Despite budget constraints, **68% of Americans are confident in taking a vacation in 2024, marking the highest confidence level since 2009**. ([hospitalitybiz](https://www.hospitalitynet.org/news/4123107.html))
- **MGM Resorts reported a 10% yoY increase** in consolidated net revenues for Q2 2024, reaching $4.3B, with Las Vegas properties contributing $2.2B. ([Hotel Dive](https://www.hoteldive.com/news/mgm-las-vegas-q2-2024-earnings/723049/))

#  Gaming 

- **Warner Bros. Games appointed Yves Lachance, former Bethesda Game Studios director,** as the new vice president and studio head of WB Games Montréal. ([Gameindustry.biz](https://www.gamesindustry.biz/warner-bros-hires-bethesda-studio-director-to-lead-wb-games-montreal))
- Despite the global gaming market generating $183.9B annually, **in-game advertising remains low**, with US advertisers forecasted to spend only $6.7B on in-game ads in 2024. ([prolificnorth](https://www.prolificnorth.co.uk/news/gaming-worth-183-9bn-but-in-game-advertising-remains-low/))
- SAG-AFTRA initiated a strike against major video game companies, **demanding better AI protections for video game actors** after nearly two years of unsuccessful negotiations. ([Variety](https://variety.com/2024/gaming/news/sag-aftra-video-game-strike-actors-union-1236085195/))
- **Mattel partnered with Outright Games** to develop three new video games based on its iconic toy brands, aiming to release them by the end of the year. ([Kidscreen](https://kidscreen.com/2024/05/22/mattels-latest-collab-levels-up-on-kids-gaming/))
- **Netflix’s Geeked Week will return on September 19, 2024**, featuring its first-ever live, in-person fan event in Atlanta. ([Gamespot](https://www.gamespot.com/articles/netflix-geeked-week-returns-september-19-will-include-live-event/1100-6525470/))

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