--- title: 'Allied Knowledge - Jul 08' url: 'https://alliedglobalmarketing.com/knowledge/pages/agm-knowledge-jul-08-25' markdown: 'https://alliedglobalmarketing.com/knowledge/pages/agm-knowledge-jul-08-25.md' date: '2025-07-08' taxonomy: category: - 'Allied Knowledge' --- ![](https://alliedglobalmarketing.com/images/0/4/2/6/a/0426ade5c5ce740a4631f31cdb07204584be33f0-cover.webp) Knowledge: Allied Knowledge # Allied Knowledge - Jul 08 07.08.25 ![](https://alliedglobalmarketing.com/user/pages/images2/knowledge_logo_2024.png "Allied Knowledge")Allied Knowledge is our complimentary digest of worldwide marketing tech, data, business, and brand news. We email it every week to thousands of marketing professionals around the globe. If you’d like to join them, [click here to subscribe.](https://alliedglobalmarketing.com/sign-up) # Check out the latest posts from Allied Leaders ![](https://alliedglobalmarketing.com/images/0/6/3/d/d/063dd56020f3f02ff0a0186154fcc2d46e2bbb76-cover.webp) [LGBTQ+ Audiences Predict Tomorrow's Gaming Trends](https://alliedglobalmarketing.com/knowledge/lgbtq-audiences-predict-tomorrows-gaming-trends)By Jasmin Sangha, Senior Director, Partnerships ![](https://alliedglobalmarketing.com/images/c/5/a/2/a/c5a2a1cdf1659bce21e2236fd5b86eab44d75b0f-cover-1.webp) [Why Accuracy is the New PR Battleground in 2025](https://alliedglobalmarketing.com/knowledge/why-accuracy-is-the-new-pr-battleground-in-2025)By Steve Flynn, EVP, Publicity # TL;DR In a hurry? Here's our pick of the top news items of the week. - **Season 3 of "Squid Game" made a record No. 1 debut across all Netflix-ranking countries with over 60M views in three days**, becoming the streamer’s first show to do so in its premiere week. ([Media Play News](https://www.mediaplaynews.com/netflix-squid-game-season-3-generates-record-60-million-views-in-three-days-through-june-29/)) - **Microsoft is laying off 4% of its workforce including part of its gaming division**, leading to the closure of their studio The Initiative and multiple games in production being cancelled. ([gamesindustry.biz](https://www.gamesindustry.biz/xbox-layoffs-july-2025)) - **Google has begun rolling out its Veo 3 video generation model to Gemini users** in more than 159 countries. ([Tech Crunch](https://techcrunch.com/2025/07/03/google-rolls-out-its-new-veo-3-video-generation-model-globally/)) # Audiences - **Over 90% of young Chinese consumers are willing to pay premiums for products and experiences that provide “emotional value”** and support their mental well-being in a trend known as “emotional consumption.” ([Campaign Asia](https://www.campaignasia.com/article/why-chinese-youth-engage-in-emotional-consumption/503408)) - ![](https://alliedglobalmarketing.com/images/7/9/4/8/2/7948231b79d0d31761b6eb1fc33429d8e565d52b-290644.webp) **Gen Z is opting out of both traditional pay TV and ad-supported streaming tiers**, with only 42% of US Gen Z subscribers using ad-supported SVOD. ([EMarketer](https://www.emarketer.com/content/ad-supporting-streaming-might-have-gen-z-problem)) - ![](https://alliedglobalmarketing.com/images/c/8/1/c/c/c81ccd61080b4d912ded6eb511780a657bfe5e7b-screenshot-2025-07-03-at-102601am.webp) **Younger live-TV viewers in the US are much more likely to use Free Ad-Supported Streaming TV (FAST) services** to watch live TV content than their older counterparts. ([Media Play News](https://www.mediaplaynews.com/horowitz-consumers-turning-to-fast-services-for-live-tv/)) # Platforms - **Snapchat has reached 250M users in India**, Snap’s biggest user market, with the nation making up more than a quarter of the platform's overall audience. ([Social Media Today](https://www.socialmediatoday.com/news/snapchat-reaches-250-million-users-in-india/752143/)) - Meta announced that **all Threads users will gain access to their own Threads-specific inbox to engage in private chats.** ([Social Media Today](https://www.socialmediatoday.com/news/threads-rolls-out-dms-to-all-users/752128/)) - Ten years after its introduction, **Spotify's Discover Weekly playlist will get new user controls**, including buttons to specify genres like pop, R&B, and funk. ([The Verge](https://www.theverge.com/tech/694212/spotify-discover-weekly-playlist-listening-controls-personalization-genres)) # Content - **Universal Pictures’ "Jurassic World Rebirth" is expected to dominate the July 4th holiday** with $81M in US ticket sales over the three-day weekend. ([Media Play News](https://www.mediaplaynews.com/universals-jurassic-world-rebirth-set-to-dominate-july-4-weekend-jumpstarting-box-offices-biggest-month/)) - **Amazon confirmed that their ad-supported streaming service, Freevee, will shutter in August**, with the platform’s content migrating to Prime Video. ([Media Play News](https://www.mediaplaynews.com/ad-supported-freevee-shuttering-in-august-content-moving-to-prime-video/)) - **Netflix is set to begin live-streaming NASA launches this summer** as part of a new agreement with the national space agency. ([Forbes](https://www.forbes.com/sites/jamiecartereurope/2025/07/01/netflix-will-livestream-nasa-rocket-launches---starting-this-summer/)) Tech & AI - **Google Home is rolling out new "Member" and "Admin" tiers**, which will let you choose which smart home features your household members have access to. ([The Verge](https://www.theverge.com/news/696189/google-home-member-admin-kids-launch)) - **Apple is reportedly considering using AI models from OpenAI and Anthropic to power its updated version of Siri**, rather than using technology the company has built in-house. ([Tech Crunch](https://techcrunch.com/2025/06/30/apple-reportedly-considers-letting-anthropic-and-openai-power-siri/)) - **Google announced a series of updates intended to bring its Gemini AI and other AI-powered tools deeper into the classroom**, including a version of the Gemini app built for education and other tools for managed Chromebooks. ([Tech Crunch](https://techcrunch.com/2025/06/30/google-embraces-ai-in-the-classroom-with-new-gemini-tools-for-educators-chatbots-for-students-and-more/)) Location-based entertainment - Seven years after a devastating fire destroyed it, **Brazil's National Museum, home to over 20M artifacts, is set to reopen this week following a $95M renovation.** ([AP](https://apnews.com/article/brazil-national-museum-fire-open-69b6a3af3011fb858a945e499a2af49d)) - **The Louvre in Paris launched an international design competition for a new exhibition space for the Mona Lisa**, as well as a new entrance. ([Blooloop](https://blooloop.com/museum/news/louvre-design-competition-new-entrance-mona-lisa-gallery/)) - **A record 23.5M music tourists visited UK concerts and festivals in 2024,** with Taylor Swift and Charli XCX leading the way, according to a new report from UK Music. ([Ticketing Business](https://www.theticketingbusiness.com/2025/07/taylor-swift-and-charli-xcx-help-to-attract-record-number-of-music-tourists-to-uk/)) Travel & hospitality - **Airbnb is testing a new feature, "Reserve Now, Pay Later,"** which enables some guests in the US and Canada to make a reservation without paying anything at the time of booking. ([Skift](https://skift.com/2025/07/02/airbnb-tests-reserve-now-pay-later/)) - **Cannes is the latest destination to clamp down on the cruise industry to combat overtourism** by banning vessels carrying more than a thousand people from its harbor. ([Skift](https://skift.com/2025/06/30/cannes-to-ban-large-cruise-ships-to-tackle-overtourism/)) - **A record 72M Americans are projected to travel for the July 4th holiday**, marking a 2.4% YoY increase. ([Hotel Dive](https://www.hoteldive.com/news/record-72-million-travel-july-4-holiday/751959/)) # Gaming - **Turkey’s video game industry expanded by more than 20% in 2024** to reach a market value of $695M, fueled primarily by mobile gaming and the rising use of artificial intelligence in development. ([Daily Sabah](https://www.dailysabah.com/business/tech/turkiyes-gaming-market-poised-for-continued-growth-with-ai)) - According to a new report from the Wall Street Journal, **younger Americans are spending 25% less on video games now than this time last year.** ([IGN](https://www.ign.com/articles/younger-americans-have-spent-25-less-on-video-games-this-year-than-last)) - **Players of Epic Games' "Fortnite" who were charged for unwanted purchases while playing the game will be receiving more than $126M in refunds** from the Federal Trade Commission. ([Variety](https://variety.com/2025/gaming/news/how-to-get-fortnite-ftc-refund-1236441827/)) [Allied Knowledge ](https://alliedglobalmarketing.com/knowledge/category:Allied%20Knowledge) ## Share on: ## [ Read more Knowledge ](https://alliedglobalmarketing.com/knowledge) # Find out *what we can do* for you --- ## Navigation - Parent: [Pages](https://alliedglobalmarketing.com/knowledge/pages.md) - Previous: [LGBTQ+ Audiences Predict Tomorrow's Gaming Trends](https://alliedglobalmarketing.com/knowledge/pages/lgbtq-audiences-predict-tomorrows-gaming-trends.md) - Next: [Allied Knowledge - Jul 15](https://alliedglobalmarketing.com/knowledge/pages/agm-knowledge-jul-15-25.md)