--- title: 'Allied Knowledge - Jun 10' url: 'https://alliedglobalmarketing.com/knowledge/pages/agm-knowledge-jun-10-25' markdown: 'https://alliedglobalmarketing.com/knowledge/pages/agm-knowledge-jun-10-25.md' date: '2025-06-10' taxonomy: category: - 'Allied Knowledge' --- ![](https://alliedglobalmarketing.com/images/9/6/e/a/f/96eafb3b5fdc98568aeac3f1ef6e992766dc1eef-cover.webp) Knowledge: Allied Knowledge # Allied Knowledge - Jun 10 06.10.25 ![](https://alliedglobalmarketing.com/user/pages/images2/knowledge_logo_2024.png "Allied Knowledge")Allied Knowledge is our complimentary digest of worldwide marketing tech, data, business, and brand news. We email it every week to thousands of marketing professionals around the globe. If you’d like to join them, [click here to subscribe.](https://alliedglobalmarketing.com/sign-up) Allied Futures - ![](https://alliedglobalmarketing.com/images/5/1/d/7/4/51d7483013521b58a831c30bed450bb8c6aaf1ce-cineeuropeagmk.webp) **The enemy isn’t AI or streaming — it’s holding on to attention.** On June 16 at CineEurope, Allied's Chief Strategy Officer Adam Cunningham will deliver the opening keynote at Europe’s biggest cinema industry event. Reframing the future of theatrical, he’ll explore how cinema must evolve — not to survive, but to remain culturally indispensable in an age of fractured attention, collapsing formats, and accelerating AI. # Check out the latest posts from Allied Leaders ![](https://alliedglobalmarketing.com/images/2/2/5/b/8/225b8e54b5a8bad5841d9b8baf2e2d851556873f-screenshot-2025-06-06-at-93609am.webp) [Introducing Gaming Futures: Where Culture, Fandom and IP Collide](https://alliedglobalmarketing.com/knowledge/introducing-gaming-futures-where-culture-fandom-and-ip-collide)By Adam Cunningham, Chief Strategy Officer # TL;DR In a hurry? Here's our pick of the top news items of the week. - **The highly-anticipated Nintendo Switch 2 released last week, selling out within hours**, with over 13M players expected to purchase the console in 2025. ([gamesindustry.biz](https://www.gamesindustry.biz/ampere-analysis-13m-players-expected-to-purchase-switch-2-in-2025)) - **AMC Networks struck a deal with generative AI firm, Runway**, planning to use the tech to both generate marketing images and help pre-visualize shows that have yet to be produced. ([THR](https://www.hollywoodreporter.com/business/business-news/amc-networks-runway-ai-deal-1236255108/)) - ![](https://alliedglobalmarketing.com/images/3/0/c/c/3/30cc3f31086985f10839eb362c2a2450a804c21b-antenna-e1749225943587.webp) New data from Antenna shows that **the number of ad-supported streaming subscribers has nearly doubled since 2023 to 100M users**, and among SVOD services, **Hulu has the most ad-supported subs with 24% market share.** ([Media Play News](https://www.mediaplaynews.com/antenna-100-million-ad-supported-u-s-streaming-subs-through-march-31/)) # Audiences - **US consumers list good quality (69%), fair price (63%), and reliability and durability (46%) as the top considerations when making a purchase** over sustainability (10%) and locally made (20%). ([Marketing Dive](https://www.marketingdive.com/news/value-not-social-issues-are-top-priorities-amid-tariff-turmoil-kearney/749450/)) - ![](https://alliedglobalmarketing.com/images/8/3/d/c/7/83dc79357585a76dbe1f6d883ee18d00934ed095-290464.webp) **44% of US adults are somewhat or very likely to use an AI tool** like ChatGPT or Copilot to research potential purchases. ([EMarketer](https://www.emarketer.com/content/consumers-adopt-ai-tools-comparison-shop)) - **66% of US consumers said they often discover TV or film content on YouTube**, and 61% said they include YouTube as part of their regular streaming routines. ([Media Play News](https://www.mediaplaynews.com/looper-insights-consumers-open-to-watching-films-tv-series-on-youtube/)) - **40% of US TV viewers said they use FAST services to watch live content**, more than the 36% who said they use cable or satellite services. ([TV Technology](https://www.tvtechnology.com/news/study-61-percent-of-weekly-tv-content-viewing-takes-place-on-streaming-services)) # Platforms - **Snapchat launched a new standalone Lens Studio mobile app**, which aims to make it easier for people to build their own AR experiences. ([Social Media Today](https://www.socialmediatoday.com/news/snapchat-launches-standalone-lens-studio-ar-creation-app/749860/)) - **Meta’s planning to enable fully automated ads by 2026**, which will see advertisers activate a campaign by simply inputting their business URL, then letting Meta’s AI creative and targeting systems do the rest. ([Social Media Today](https://www.socialmediatoday.com/news/meta-plans-to-enable-fully-ai-automated-ads-by-2026/749604/)) - **Pinterest announced it's stepping into the sports arena as an official partner** of 2024 WNBA Champion, New York Liberty. ([Pinterest](https://newsroom.pinterest.com/en-au/news/pinterest-partners-with-2024-wnba-champion-new-york-liberty/#:~:text=For%20the%20first%20time,%20Pinterest,WNBA%20Champion,%20New%20York%20Liberty.)) # Content - **John Wick spinoff "Ballerina" is projected to open at $28M** from 3.4K North American locations in its first weekend of release and is expected to add another $30M at the international box office. ([Variety](https://variety.com/2025/film/news/ballerina-john-wick-box-office-opening-weekend-projection-lilo-stitch-1236417021/)) - Major League Baseball’s viewer numbers in the United States and Japan during the first two months of the season **have seen double-digit increases.** ([NBC](https://www.nbcsportsboston.com/mlb/mlb-sees-double-digit-viewership-increases-in-us-and-japan/712711/?os=rebeccakelsey.comdfblog&ref=app)) - **Country music's popularity has surged due to social media and streaming platforms**, particularly during the COVID-19 pandemic, which has led to an increase in attendance at events like the CMAs. ([Tennessean](https://www.tennessean.com/story/entertainment/music/2025/06/01/cma-fest-2025-social-media-streaming/83630074007/)) Tech & AI - **Reddit sued Anthropic**, alleging its bots accessed Reddit more than 100K times since last July. ([The Verge](https://www.theverge.com/ai-artificial-intelligence/679768/reddit-sues-anthropic-alleging-its-bots-accessed-reddit-more-than-100000-times-since-last-july)) - **OpenAI is rolling out a “lightweight version” of the memory improvements it launched in April** for paying customers to its free user tier. ([The Verge](https://www.theverge.com/openai/678814/chatgpt-gets-more-personalization-for-free-users)) - **Perplexity received 780M queries in May and is seeing more than 20% growth month-over-month** according to CEO Aravind Srinivas. ([Tech Crunch](https://techcrunch.com/2025/06/05/perplexity-received-780-million-queries-last-month-ceo-says/)) Location-based entertainment - A new report from Oxford Economics has found that **Disney’s parks in Florida and California generate nearly $67B for the US economy every year.** ([Blooloop](https://blooloop.com/theme-park/news/disney-us-parks-economic-impact/)) - **DreamPark has revealed plans to create the world’s largest XR theme park** by transforming ordinary spaces into immersive experiences. ([Blooloop](https://blooloop.com/technology/news/dreampark-mixed-reality-theme-park/)) - **FIFA has drastically reduced the cost of tickets to the Club World Cup’s opener** on June 14 to less than 17% of the original price. ([Ticketing Business](https://www.theticketingbusiness.com/2025/06/fifa-slashes-ticket-prices-for-first-club-world-cup-match/)) Travel & hospitality - Australians' travel intent has surged, with **more than one-quarter (28%) planning to take three or more trips in 2025.** ([Karryon](https://karryon.com.au/industry-news/trends/aussie-2025-travel-intent-high/)) - After announcing a partnership with United Airlines last week, **Jet Blue Travel Products has dropped the airline's name and rebranded as Paisly LLC.** ([Skift](https://skift.com/2025/06/04/exclusive-jetblue-unit-rebrands-to-paisly-on-the-cusp-of-united-com-partnership-changes/)) - **Interest in all-inclusive resorts is increasing among Gen Z**, with 42% saying that an all-inclusive resort would be their preferred hotel type. ([Expedia](https://www.expedia.com/unpack-travel-trends/wp-content/uploads/2024/10/Unpack-25-Trend-Report_US-EN_B2C.pdf?utm_source=chatgpt.com)) # Gaming - **64% of Americans play video games for more than an hour a week**, and 83% of US households played at least one video game in the past year. ([Gamesindustry.biz](https://www.gamesindustry.biz/esa-64-of-americans-play-games-for-more-than-an-hour-a-week)) - A new report shows that the **Asia, Middle East, and North Africa (MENA) games markets generated $86.6B** from player spending on software and services in 2024, marking a 1.4% increase YoY. ([gamesindustry.biz](https://www.gamesindustry.biz/asia-and-mena-games-market-generates-866bn-in-2024)) - **PlayStation's annual State of Play, with a record-breaking 2.2M live viewers, showcased new releases** from Capcom and Square Enix, along with all-new trailers. ([IGN](https://www.ign.com/articles/summer-2025-state-of-play-breaks-viewing-record-for-sony)) [Allied Knowledge ](https://alliedglobalmarketing.com/knowledge/category:Allied%20Knowledge) ## Share on: ## [ Read more Knowledge ](https://alliedglobalmarketing.com/knowledge) # Find out *what we can do* for you --- ## Navigation - Parent: [Pages](https://alliedglobalmarketing.com/knowledge/pages.md) - Previous: [Introducing Gaming Futures: Where Culture, Fandom and IP Collide](https://alliedglobalmarketing.com/knowledge/pages/introducing-gaming-futures-where-culture-fandom-and-ip-collide.md) - Next: [Allied Labs: Apex - Navigating the Next Frontier in Connected TV Advertising](https://alliedglobalmarketing.com/knowledge/pages/agm-labs-apex-navigating-the-next-frontier-in-connected-tv-advertising.md)