--- title: 'Allied Knowledge - Sep 09' url: 'https://alliedglobalmarketing.com/knowledge/pages/agm-knowledge-sep-09-25' markdown: 'https://alliedglobalmarketing.com/knowledge/pages/agm-knowledge-sep-09-25.md' date: '2025-09-09' taxonomy: category: - 'Allied Knowledge' --- ![](https://alliedglobalmarketing.com/images/6/b/9/6/f/6b96f88c1852a70052df480d277d61f2e6cf2c32-cover.webp) Knowledge: Allied Knowledge # Allied Knowledge - Sep 09 09.09.25 ![](https://alliedglobalmarketing.com/user/pages/images2/knowledge_logo_2024.png "Allied Knowledge")Allied Knowledge is our complimentary digest of worldwide marketing tech, data, business, and brand news. We email it every week to thousands of marketing professionals around the globe. If you’d like to join them, [click here to subscribe.](https://alliedglobalmarketing.com/sign-up) Allied Onstage - ![](https://alliedglobalmarketing.com/images/2/6/c/3/0/26c301657e3a871fc9cda4046f5a93e371cb1db1-latsocialr1-copy.webp) **The attention economy has redefined travel and destination marketing**, where culture itself is the map. Today, at the **LA Tourism Market Outlook Forum**, Allied’s Chief Strategy Officer, Adam Cunningham, will deliver a keynote on the five shifts shaping destination marketing, and show why Los Angeles is built to lead in this new era of cultural connection. [Discover exactly how Allied’s expertise and tools help LA brands thrive in the new attention economy.](https://alliedglobalmarketing.com/knowledge/shaping-the-future-of-destination-marketing-from-signals-to-strategy) [Let’s Talk | Request the Keynote](https://alliedglobalmarketing.com/lat_market_forum) # Check out the latest posts from Allied Leaders ![](https://alliedglobalmarketing.com/images/0/5/d/b/4/05db456d70aa1372b732123337732f945220491e-screenshot-2025-09-05-at-110236am.webp) [Canada in the Attention Economy: Building Value When Nothing Is Scarce ](https://alliedglobalmarketing.com/knowledge/canada-in-the-attention-economy-building-value-when-nothing-is-scarce) # TL;DR In a hurry? Here's our pick of the top news items of the week. - **An AI-powered version of “The Wizard of Oz” opened at the Sphere** in Las Vegas last week. ([Blooloop](https://blooloop.com/immersive/news/wizard-of-oz-at-sphere-immersive-ai-special-effects/)) - **Instagram finally launched a dedicated iPad version of the app**, built for bigger screens. ([Instagram](https://about.instagram.com/blog/announcements/instagram-for-ipad/)) - **OpenAI is set to start mass production of its own in-house AI chips** for the first time next year. ([The Verge](https://www.theverge.com/news/772433/openai-custom-chip-production-broadcom)) # Audiences - ![](https://alliedglobalmarketing.com/images/8/8/b/4/e/88b4ed222aa47d1b006afce477dbce2dfbe0195c-emarketer.webp) **54% of US ad-supported TV viewers who pause content do so for 1-5 minutes**, long enough to serve a targeted ad. ([Emarketer](https://www.emarketer.com/content/most-tv-viewers-hit-pause-over-minute)) - ![](https://alliedglobalmarketing.com/images/3/6/c/1/b/36c1bb04ef2debceeb974e94d108abf512775403-screenshot-2025-09-05-at-92801am.webp) **33% of US entertainment consumers plan to visit Las Vegas**, and 23% Orlando, within the next two years. ([Blooloop](https://blooloop.com/theme-park/news/habo-domestic-visitor-trends/)) - **US TV viewers spent more time streaming content on Roku-powered devices (21%) in July** than watching traditional broadcast television (18%). ([Media Play News](https://www.mediaplaynews.com/roku-says-more-u-s-viewers-stream-on-company-devices-than-watch-broadcast-television/)) # Platforms - According to a recent performance report from Meta, **Instagram is growing at 10x the rate of Facebook in the EU.** ([Social Media Today](https://www.socialmediatoday.com/news/meta-shares-eu-usage-moderation-data-facebook-instagram/759079/)) - **Threads will now enable users to attach a text note of up to 10K words** to any post. ([Meta](https://about.fb.com/news/2025/09/attach-text-threads-posts-share-longer-perspectives/)) - **OpenAI is developing an AI-powered hiring platform** called OpenAI Jobs Platform, set to launch in 2026. ([Tech Crunch](https://techcrunch.com/2025/09/04/openai-announces-ai-powered-hiring-platform-to-take-on-linkedin/)) - **TikTok’s EU audience has increased 25% since September 2023 to 170M users**, with steady rises in all EU markets. ([Social Media Today](https://www.socialmediatoday.com/news/tiktok-europe-user-numbers-moderation-staff-enforcement/759058/)) # Content - **New Line’s “The Conjuring: Last Rites” drew $8.5M in previews**—a record for the franchise. ([Deadline](https://deadline.com/2025/09/box-office-conjuring-the-last-rites-1236508461/)) - **Netflix’s “The Hunting Wives” saw its third consecutive billion-minute week** in August with 1.2B minutes watched across eight episodes. ([Media Play News](https://www.mediaplaynews.com/nielsen-netflixs-wednesday-s2-part-1-scored-second-largest-weekly-viewing-total-of-2025-with-3-75-billion-minutes/)) - **Super Bowl 2026 commercials have officially sold out** at more than $7M per ad. ([Variety](https://variety.com/2025/tv/news/super-bowl-commercials-sold-out-nbc-seeking-7-million-1236506165/)) Tech & AI - **Google Photos users can now create silent 4-second videos** from their images using Veo 3 for free. ([The Verge](https://www.theverge.com/ai-artificial-intelligence/771630/google-photos-veo3-video-animate-camera-roll)) - **Amazon launched Lens Live, an AI-powered shopping tool** that allows consumers to discover new products through visual search. ([Tech Crunch](https://techcrunch.com/2025/09/02/amazon-launches-lens-live-an-ai-powered-shopping-tool-for-use-in-the-real-world/)) - **OpenAI plans to route sensitive conversations to reasoning models like GPT-5** and roll out parental controls within the next month. ([Tech Crunch](https://techcrunch.com/2025/09/02/openai-to-route-sensitive-conversations-to-gpt-5-introduce-parental-controls/)) - **Google’s NotebookLM now lets users customize the tone of their Audio Overviews**—podcasts with AI virtual hosts that summarize and discuss uploaded documents. ([Tech Crunch](https://techcrunch.com/2025/09/03/googles-notebooklm-now-lets-you-customize-the-tone-of-its-ai-podcasts/)) Location-based entertainment - FIFA confirmed that **the 2026 World Cup will be the first edition of the tournament to use dynamic ticket pricing.** ([SportsPro](https://www.sportspro.com/news/fifa-world-cup-2026-tickets-dynamic-pricing-september-2025/)) - Disneyland Paris announced its new **World of Frozen land will open in spring 2026.** ([Blooloop](https://blooloop.com/theme-park/news/disneyland-paris-world-of-frozen-opening-spring-2026/)) - **Everland theme park in Seoul, South Korea announced plans to create a new themed zone** inspired by “KPop Demon Hunters”. ([Blooloop](https://blooloop.com/theme-park/news/kpop-demon-hunters-themed-zone-everland/)) Travel & hospitality - **Vrbo will start levying 100% penalties against US hosts who leave guests stranded** without access to a reserved home. ([Skift](https://skift.com/2025/09/03/vrbo-cracks-down-on-bad-hosts-100-penalty-for-stranding-guests/)) - **India and China have agreed to resume direct flights after a five-year pause**, though no timeline has been announced. ([Skift](https://skift.com/2025/08/31/tariff-hit-india-and-china-to-resume-direct-flights-after-five-years/)) - **Southwest announced it will roll out free in-flight Wi-Fi on all of its planes** starting in October. ([Travel Pulse](https://www.travelpulse.com/news/airlines-airports/southwest-airlines-will-launch-free-in-flight-wi-fi-across-its-fleet-this-fall)) # Gaming - **“Hollow Knight: Silksong” reached over 535K concurrent players a day after its release**, which crashed global digital storefronts. ([gamesindustry.biz](https://www.gamesindustry.biz/hollow-knight-silksong-surpasses-half-a-million-concurrent-players-following-launch)) - **Paramount signed a deal with Activision to produce a live-action movie** based on its tentpole "Call of Duty" franchise. ([gamesindustry.biz](https://www.gamesindustry.biz/paramount-signs-deal-with-activision-to-produce-live-action-call-of-duty-movie)) - **60% of Chinese gaming studios use generative AI** in their development pipelines. ([Niko](https://nikopartners.com/chinas-video-games-market-in-2025-a-50-billion-opportunity/)) [Allied Knowledge ](https://alliedglobalmarketing.com/knowledge/category:Allied%20Knowledge) ## Share on: ## [ Read more Knowledge ](https://alliedglobalmarketing.com/knowledge) # Find out *what we can do* for you --- ## Navigation - Parent: [Pages](https://alliedglobalmarketing.com/knowledge/pages.md) - Previous: [Shaping the Future of Destination Marketing: From Signals to Strategy](https://alliedglobalmarketing.com/knowledge/pages/shaping-the-future-of-destination-marketing-from-signals-to-strategy.md) - Next: [Reclaiming Theatrical’s Edge in the Attention Economy](https://alliedglobalmarketing.com/knowledge/pages/reclaiming-theatricals-edge-in-the-attention-economy.md)