---
title: 'Creating Buzz for New Resort Openings Through Publicity'
url: 'https://alliedglobalmarketing.com/knowledge/pages/creating-buzz-for-new-resort-openings-through-publicity'
markdown: 'https://alliedglobalmarketing.com/knowledge/pages/creating-buzz-for-new-resort-openings-through-publicity.md'
date: '2025-04-29'
description: 'Opening a new resort presents unique challenges and opportunities, especially in a highly competitive market. A well-executed publicity campaign can make all the difference in generating buzz, securing press coverage, and positioning the property as a must-visit destination. To maximize the impact …'
taxonomy:
  category:
    - LBE
    - 'Integrated PR'
  tag:
    - 'Integrated PR'
    - LBE
---

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 Knowledge: LBE

#  Creating Buzz for New Resort Openings Through Publicity 

 Kristina Bello, Senior Account Director, National Publicity

 04.29.25

Opening a new resort presents unique challenges and opportunities, especially in a highly competitive market. A well-executed publicity campaign can make all the difference in generating buzz, securing press coverage, and positioning the property as a must-visit destination.

To maximize the impact of a new resort launch, it's essential to develop a strategic, multi-phase approach that includes targeted media outreach, compelling announcements, exclusive access and immersive events. By implementing a comprehensive publicity campaign, you can set the stage for a successful grand opening and allow for sustained interest in the property.

## The Allied Advantage

Our public relations experts bring a deep understanding of the tourism and hospitality industry, allowing us to create compelling narratives that resonate with target audiences. We leverage our extensive network of media contacts to secure high-profile coverage across national, local, and regional outlets.

Our comprehensive approach includes:

- Crafting newsworthy story angles that highlight the property's unique selling points
- Developing strategic partnerships with key influencers and industry tastemakers
- Organizing immersive pre-opening events and exclusive media previews
- Providing ongoing media relations support and crisis management

## Tangible Outcomes

Our strategic publicity campaigns deliver tangible results that drive property awareness, bookings, and revenue:

- Widespread pre-media coverage across top-tier outlets and industry publications
- Increased brand visibility and positive sentiment among target audiences
- Enhanced online presence and social media engagement
- Successful grand opening events with continued media coverage weeks after

## Proven Impact

Our publicity efforts for Resorts World Las Vegas, the first luxury resort to be built from the ground up on the Strip in over a decade, yielded impressive results leading up to the grand opening. By strategically targeting key media outlets and crafting compelling narratives, we achieved:

- Extensive pre-opening coverage, resulting in over 3 billion impressions, in outlets such as Business Insider, Bloomberg, Travel Weekly, Billboard, Los Angeles Times, and Las Vegas Review-Journal
- Heightened anticipation and excitement among potential visitors and industry tastemakers
- Strong opening performance and sustained interest in the property

Discover how a strategic publicity campaign can set the stage for a successful new property launch. [Contact our team](https://alliedglobalmarketing.com/contact) to learn how our expertise can help you generate buzz, drive press coverage, and establish a strong market presence from day one.

 [LBE ](https://alliedglobalmarketing.com/knowledge/category:LBE) [Integrated PR ](https://alliedglobalmarketing.com/knowledge/category:Integrated%20PR) 

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