---
title: 'Place: How can you help your streaming service stand out?'
url: 'https://alliedglobalmarketing.com/knowledge/pages/deep-dive-streaming-services-place'
markdown: 'https://alliedglobalmarketing.com/knowledge/pages/deep-dive-streaming-services-place.md'
date: '2021-05-24'
description: 'There’s always room in the market for a good product at a good price. How can you best leverage growth opportunities in the crowded streaming marketplace? To answer, we turn to the classic 5 Ps of marketing, and take a deep dive into how you can apply them to elevate the presence of your service. …'
taxonomy:
  category:
    - 'Paid Media'
    - 'Strategy & Innovation'
---

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 Knowledge: Paid Media

#  Place: How can you help your streaming service stand out? 

 Arlene Wszalek, EVP, Strategy & Innovation

 05.24.21

There’s always room in the market for a good product at a good price. How can you best leverage growth opportunities in the crowded streaming marketplace? To answer, we turn to the classic 5 Ps of marketing, and take a deep dive into how you can apply them to elevate the presence of your service. 

 We continue with Place. 
## Place

 Viewers tend to be loyal to their established / preferred viewing platforms. Prioritize having your service be available to them wherever they prefer to consume content, instead of trying to force them onto a platform they might not currently use. 
On the other hand: while third-party distribution can drive rapid awareness and growth, it comes at the cost of not owning the customer relationship or data. ANTENNA estimates Apple & Amazon processed billing for about 1 in 5 Premium SVOD Subscriptions at year end 2020 (1 in 3 if you exclude Netflix). This is a serious consideration, particularly given privacy regulations and browser updates which limit data available from (and for) advertising efforts.

![](https://alliedglobalmarketing.com/user/pages/knowledge/pages/deep-dive-streaming-services-place/promax_chart2.png)
Soon to enter the mix are services like Struum, which aim to act as a middleman between D2C services and consumers by aggregating them and offering access to content from multiple providers. 
How we approach it:- For non-D2C services, we can still see aggregate subscriber data showing which distribution channels are driving (and retaining) the most business, and allocate marketing spend accordingly.
- We ensure all available channels are included in all possible promotional placements (landing pages, email, etc.) - but we test to see whether featuring specific or individual channels in ads drives better performance.

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