---
title: 'Scaling customer engagement beyond the Big 3'
url: 'https://alliedglobalmarketing.com/knowledge/pages/scaling-customer-engagement-beyond-the-big-3'
markdown: 'https://alliedglobalmarketing.com/knowledge/pages/scaling-customer-engagement-beyond-the-big-3.md'
date: '2021-07-20'
description: 'Evan Ballard, our VP of Performance Marketing, shares his expert knowledge to help marketers engage and convert new audiences through pioneering CTV media campaigns.'
taxonomy:
  category:
    - 'Paid Media'
    - 'Earned Media'
---

![](https://alliedglobalmarketing.com/images/7/c/f/c/7/7cfc77e36ff6017fcd5d759596914e02429321e9-cover.webp) 

 Knowledge: Paid Media

#  Scaling customer engagement beyond the Big 3 

 Evan Ballard, VP, Media

 07.20.21

Evan Ballard, our VP of Performance Marketing, shares his expert knowledge to help marketers engage and convert new audiences through pioneering CTV media campaigns.

[![CTV%20Infographic_Desktop](https://alliedglobalmarketing.com/user/pages/knowledge/pages/scaling-customer-engagement-beyond-the-big-3/CTV%20Infographic_Desktop.png "CTV%20Infographic_Desktop")](https://alliedglobalmarketing.com/knowledge/pages/scaling-customer-engagement-beyond-the-big-3/CTV%20Infographic_Desktop.png)

[![CTV%20Infographic_Mobile](https://alliedglobalmarketing.com/user/pages/knowledge/pages/scaling-customer-engagement-beyond-the-big-3/CTV%20Infographic_Mobile.png "CTV%20Infographic_Mobile")](https://alliedglobalmarketing.com/knowledge/pages/scaling-customer-engagement-beyond-the-big-3/CTV%20Infographic_Mobile.png)

 [Paid Media ](https://alliedglobalmarketing.com/knowledge/category:Paid%20Media) [Earned Media ](https://alliedglobalmarketing.com/knowledge/category:Earned%20Media) 

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