---
title: 'Back to the Future'
url: 'https://alliedglobalmarketing.com/location-based-entertainment/back-to-the-future'
markdown: 'https://alliedglobalmarketing.com/location-based-entertainment/back-to-the-future.md'
date: '2026-09-28'
description: 'To maximize consumer awareness for the North American tour of Back to the Future: The Musical, we strategically placed DeLorean Time Machines in prime locations ahead of tour stops across the country. We facilitated a partnership with the NBA’s Cleveland Cavaliers to bring the DeLorean to a game v…'
taxonomy:
  category:
    - 'N America'
    - LBE
---

![](https://alliedglobalmarketing.com/images/d/b/7/1/2/db7129b176ca1141c1734745b2e953557e588f0f-image.webp) 

#  *Back to the Future* 

#  DeLorean Time Machine Activations 

To maximize consumer awareness for the North American tour of Back to the Future: The Musical, we strategically placed DeLorean Time Machines in prime locations ahead of tour stops across the country.

- We facilitated a partnership with the NBA’s Cleveland Cavaliers to bring the DeLorean to a game versus the Brooklyn Nets, promoting the show’s 3-week run in Cleveland to 15K+ fans in attendance.
- “Love is Blind” stars and Charlotte locals Amy and Johnny drove the DeLorean Time Machine around the Charlotte Motor Speedway to create social content for their 746K+ combined followers on social media, generating 278K+ views.
- The Kennedy Center went back in time with their DeLorean Time Machine to visit some of the highest trafficked landmarks in the country, driving 18K+ views and a social collaboration with Wild Side Media Co., a popular D.C. media company.

 Solutions:  **LBE**

 Regions:  **N America**

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#  Find out *what we can do* for you 

#  Close 

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---

## Navigation

- Parent: [Location Based Entertainment](https://alliedglobalmarketing.com/location-based-entertainment.md)
- Previous: [Ain't Too Proud](https://alliedglobalmarketing.com/location-based-entertainment/aint-too-proud.md)
- Next: [Into the Woods](https://alliedglobalmarketing.com/location-based-entertainment/into-the-woods.md)