---
title: Beetlejuice
url: 'https://alliedglobalmarketing.com/location-based-entertainment/beetlejuice'
markdown: 'https://alliedglobalmarketing.com/location-based-entertainment/beetlejuice.md'
date: '2026-09-28'
description: 'We have been a part of Beetlejuice’s journey from pre-Broadway to Broadway to the North American Tour, quickly adapting the marketing strategy to engage new audiences along the way. Understanding the main Beetlejuice ticket buyer is 25-45 (10-15 years below the average touring Broadway buyer) we de…'
taxonomy:
  category:
    - 'N America'
    - LBE
---

![](https://alliedglobalmarketing.com/images/8/7/b/3/4/87b34a619ebc8e2bfc7a5643684286b88e58de93-beetlejuice-3.webp) 

#  *Beetlejuice* 

#  Finding New Audiences on the Road 

We have been a part of Beetlejuice’s journey from pre-Broadway to Broadway to the North American Tour, quickly adapting the marketing strategy to engage new audiences along the way. Understanding the main Beetlejuice ticket buyer is 25-45 (10-15 years below the average touring Broadway buyer) we developed a strategy leaning heavily into digital and social media.

- Tapped into the power of social media to reach a younger target audience via paid and organic social media, especially TikTok.
- Identified Comic-Con and cosplay fans as a budding secondary demographic, which constitute nearly 25% of all single ticket buyers for Beetlejuice.
- Encouraged local press teams to expand their media outreach with Comic-Con and cosplay influencers, regular entertainment outlets and influencers, and other non-traditional media, increasing local theaters’ outreach 20-30% beyond.
- Campaign strategy amplified buzz for the tour and led to a 15-20% increase in first-time ticket buyers for local venues across the country, as well as recoupment after just 37 weeks on the road.

 Solutions:  **LBE**

 Regions:  **N America**

 ![](https://alliedglobalmarketing.com/images/3/c/a/1/d/3ca1dea82a387e6f73a0b3ad5129383a837c60a6-1-1.webp) 

 ![](https://alliedglobalmarketing.com/images/9/e/5/5/1/9e551e6e6b750f8e2f5a0dd3e3acdf2981109701-1-3.webp) 

 ![](https://alliedglobalmarketing.com/images/4/4/e/a/6/44ea6707392e8189c00b2f0b29686618c7dba0bc-1.webp) 

 ![](https://alliedglobalmarketing.com/images/c/e/8/c/5/ce8c58a2ee0f9880b7c556514d561293881b2f7f-1-2.webp) 

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#  Related *work* 

### Into the Woods

Milky White Sees America

 ![](https://alliedglobalmarketing.com/images/f/f/d/f/1/ffdf1e7ea753b3fe3fac7e485978f4276992e1fb-la---hollywood-blvd.webp) 

[Into the Woods](https://alliedglobalmarketing.com/location-based-entertainment/into-the-woods)

### Back to the Future

DeLorean Time Machine Activations

 ![](https://alliedglobalmarketing.com/images/d/b/7/1/2/db7129b176ca1141c1734745b2e953557e588f0f-image.webp) 

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### Herschend Family Entertainment

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 ![](https://alliedglobalmarketing.com/images/b/c/3/6/9/bc3695b68d07800eef2f14ee3805f1f949f1d017-130319-sdcoutlawrunbarrelroll.webp) 

[Herschend Family Entertainment](https://alliedglobalmarketing.com/location-based-entertainment/herschend-family-entertainment)

### Ain't Too Proud

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 ![](https://alliedglobalmarketing.com/images/1/0/d/7/1/10d71a6351d2bf67042da48bc39c6eb851a2a7a3-22222.webp) 

[Ain't Too Proud](https://alliedglobalmarketing.com/location-based-entertainment/aint-too-proud)

### Hadestown

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 ![](https://alliedglobalmarketing.com/images/9/b/1/1/a/9b11a628d2f607ea2a47203db7eedc81ea5a9231-hadestown-anais-red-carpet.webp) 

[Hadestown](https://alliedglobalmarketing.com/location-based-entertainment/hadestown)

### Mrs. Doubtfire

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 ![](https://alliedglobalmarketing.com/images/7/3/a/f/2/73af21b051f3896dab5ad2830e0faf5d3bec0c52-painted-ladies.webp) 

[Mrs. Doubtfire](https://alliedglobalmarketing.com/location-based-entertainment/mrs-doubtfire)

### Legends

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 ![](https://alliedglobalmarketing.com/images/3/0/a/f/5/30af50029b43e35752d808ec32d74060b6a01d87-desktop-home-page-video-image.webp) 

[Legends](https://alliedglobalmarketing.com/location-based-entertainment/legends)

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▶

#  Find out *what we can do* for you 

#  Close 

Close

---

## Navigation

- Parent: [Location Based Entertainment](https://alliedglobalmarketing.com/location-based-entertainment.md)
- Previous: [Hadestown](https://alliedglobalmarketing.com/location-based-entertainment/hadestown.md)
- Next: [Ain't Too Proud](https://alliedglobalmarketing.com/location-based-entertainment/aint-too-proud.md)