---
title: 'Into the Woods'
url: 'https://alliedglobalmarketing.com/location-based-entertainment/into-the-woods'
markdown: 'https://alliedglobalmarketing.com/location-based-entertainment/into-the-woods.md'
date: '2026-09-28'
description: 'In all markets the tour played, we generated press and social media attention of the beloved character Milky White by having the puppet (and his puppeteer) explore the city. Working with the local marketing, press and social teams, we identified key locations for Milky White to visit and collabora…'
taxonomy:
  category:
    - LBE
    - 'N America'
---

![](https://alliedglobalmarketing.com/images/f/f/d/f/1/ffdf1e7ea753b3fe3fac7e485978f4276992e1fb-la---hollywood-blvd.webp) 

#  *Into the Woods* 

#  Milky White Sees America 

In all markets the tour played, we generated press and social media attention of the beloved character Milky White by having the puppet (and his puppeteer) explore the city.

- Working with the local marketing, press and social teams, we identified key locations for Milky White to visit and collaborated on social media posts with the national show channel (63k followers) and venue channels.
- We serviced the images and video footage out to local media, and invited media to cover the Milky White day in each market.
- In Philadelphia, the major daily even photographed Milky White at the Rocky Steps.

 Solutions:  **LBE**

 Regions:  **N America**

 ![](https://alliedglobalmarketing.com/images/f/c/a/1/a/fca1ad709dc1dce7929e1863b8ac5a1d8e1e8552-chicago---the-bean.webp) 

 ![](https://alliedglobalmarketing.com/images/4/5/8/c/9/458c9a1291949a5bf9dcf68880358cd04bfbbca5-dc.webp) 

 ![](https://alliedglobalmarketing.com/images/b/f/4/a/b/bf4ab817f1d546ec006f43d5935a725698910f9a-philadelphia---rocky-steps.webp) 

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#  Related *work* 

### Back to the Future

DeLorean Time Machine Activations

 ![](https://alliedglobalmarketing.com/images/d/b/7/1/2/db7129b176ca1141c1734745b2e953557e588f0f-image.webp) 

[Back to the Future](https://alliedglobalmarketing.com/location-based-entertainment/back-to-the-future)

### Herschend Family Entertainment

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 ![](https://alliedglobalmarketing.com/images/b/c/3/6/9/bc3695b68d07800eef2f14ee3805f1f949f1d017-130319-sdcoutlawrunbarrelroll.webp) 

[Herschend Family Entertainment](https://alliedglobalmarketing.com/location-based-entertainment/herschend-family-entertainment)

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 ![](https://alliedglobalmarketing.com/images/1/0/d/7/1/10d71a6351d2bf67042da48bc39c6eb851a2a7a3-22222.webp) 

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 ![](https://alliedglobalmarketing.com/images/8/7/b/3/4/87b34a619ebc8e2bfc7a5643684286b88e58de93-beetlejuice-3.webp) 

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### Hadestown

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 ![](https://alliedglobalmarketing.com/images/9/b/1/1/a/9b11a628d2f607ea2a47203db7eedc81ea5a9231-hadestown-anais-red-carpet.webp) 

[Hadestown](https://alliedglobalmarketing.com/location-based-entertainment/hadestown)

### Mrs. Doubtfire

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 ![](https://alliedglobalmarketing.com/images/7/3/a/f/2/73af21b051f3896dab5ad2830e0faf5d3bec0c52-painted-ladies.webp) 

[Mrs. Doubtfire](https://alliedglobalmarketing.com/location-based-entertainment/mrs-doubtfire)

### Legends

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 ![](https://alliedglobalmarketing.com/images/3/0/a/f/5/30af50029b43e35752d808ec32d74060b6a01d87-desktop-home-page-video-image.webp) 

[Legends](https://alliedglobalmarketing.com/location-based-entertainment/legends)

◀

▶

#  Find out *what we can do* for you 

#  Close 

Close

---

## Navigation

- Parent: [Location Based Entertainment](https://alliedglobalmarketing.com/location-based-entertainment.md)
- Previous: [Back to the Future](https://alliedglobalmarketing.com/location-based-entertainment/back-to-the-future.md)
- Next: [Allied Labs: Apex – Igniting Performance in Location-Based Entertainment (LBE) Marketing](https://alliedglobalmarketing.com/knowledge/pages/agm-labs-apex-igniting-performance-in-location-based-entertainment-lbe-marketing.md)