---
title: Legends
url: 'https://alliedglobalmarketing.com/location-based-entertainment/legends'
markdown: 'https://alliedglobalmarketing.com/location-based-entertainment/legends.md'
date: '2026-09-28'
description: 'We were hired to promote this new observatory and interactive experience in Boston to promote awareness and drive ticket sales. Key Strategies Implemented: Orchestrated a comprehensive marketing campaign spanning various channels such as OOH, digital ads, emails, vehicle wraps, and print ads to ma…'
taxonomy:
  category:
    - 'N America'
    - 'Strategy & Innovation'
    - 'Paid Media'
    - 'Creative Solutions'
    - 'Integrated PR'
    - Partnerships
---

![](https://alliedglobalmarketing.com/images/3/0/a/f/5/30af50029b43e35752d808ec32d74060b6a01d87-desktop-home-page-video-image.webp) 

#  *Legends* 

#  View Boston 

We were hired to promote this new observatory and interactive experience in Boston to promote awareness and drive ticket sales.

Key Strategies Implemented:

- Orchestrated a comprehensive marketing campaign spanning various channels such as OOH, digital ads, emails, vehicle wraps, and print ads to maximize visibility and engagement.
- Crafted a tailored approach by aligning messaging and visuals to resonate with specific target audiences. Initially, we emphasized the breathtaking views to capture attention and intrigue.
- Implemented a strategic shift in focus over time. Initially showcasing the spectacular views to generate initial interest, we seamlessly transitioned towards a more nuanced emphasis on the immersive and captivating experiences offered by the observatory.
- Ensured that our messaging and visuals were designed to connect with the unique interests and preferences of our target audiences, maximizing the impact of our promotional efforts.

 Solutions:  **Strategy & Innovation, Paid Media, Creative Solutions, Integrated PR, Partnerships**

 Regions:  **N America**

#  Related *work* 

### Into the Woods

Milky White Sees America

 ![](https://alliedglobalmarketing.com/images/f/f/d/f/1/ffdf1e7ea753b3fe3fac7e485978f4276992e1fb-la---hollywood-blvd.webp) 

[Into the Woods](https://alliedglobalmarketing.com/location-based-entertainment/into-the-woods)

### Back to the Future

DeLorean Time Machine Activations

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[Back to the Future](https://alliedglobalmarketing.com/location-based-entertainment/back-to-the-future)

### Herschend Family Entertainment

Driving Awareness and Ticket Sales

 ![](https://alliedglobalmarketing.com/images/b/c/3/6/9/bc3695b68d07800eef2f14ee3805f1f949f1d017-130319-sdcoutlawrunbarrelroll.webp) 

[Herschend Family Entertainment](https://alliedglobalmarketing.com/location-based-entertainment/herschend-family-entertainment)

### Ain't Too Proud

Community Engagement with National Exposure

 ![](https://alliedglobalmarketing.com/images/1/0/d/7/1/10d71a6351d2bf67042da48bc39c6eb851a2a7a3-22222.webp) 

[Ain't Too Proud](https://alliedglobalmarketing.com/location-based-entertainment/aint-too-proud)

### Beetlejuice

Finding New Audiences on the Road

 ![](https://alliedglobalmarketing.com/images/8/7/b/3/4/87b34a619ebc8e2bfc7a5643684286b88e58de93-beetlejuice-3.webp) 

[Beetlejuice](https://alliedglobalmarketing.com/location-based-entertainment/beetlejuice)

### Hadestown

American Express night with Anaïs Mitchell

 ![](https://alliedglobalmarketing.com/images/9/b/1/1/a/9b11a628d2f607ea2a47203db7eedc81ea5a9231-hadestown-anais-red-carpet.webp) 

[Hadestown](https://alliedglobalmarketing.com/location-based-entertainment/hadestown)

### Mrs. Doubtfire

Advance Visit to LA and SF

 ![](https://alliedglobalmarketing.com/images/7/3/a/f/2/73af21b051f3896dab5ad2830e0faf5d3bec0c52-painted-ladies.webp) 

[Mrs. Doubtfire](https://alliedglobalmarketing.com/location-based-entertainment/mrs-doubtfire)

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#  Find out *what we can do* for you 

#  Close 

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---

## Navigation

- Parent: [Location Based Entertainment](https://alliedglobalmarketing.com/location-based-entertainment.md)
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