---
title: 'Paramount Pictures'
url: 'https://alliedglobalmarketing.com/multicultural/paramount-pictures'
markdown: 'https://alliedglobalmarketing.com/multicultural/paramount-pictures.md'
date: '2026-09-28'
description: 'To generate anticipation for Paramount Pictures’ Transformers, we executed a comprehensive campaign that targeted African American and Hispanic demographics across various markets, to drive additional awareness of the film. Highlights include: Hosted a Transformers Game Night event in Los Angeles,…'
taxonomy:
  category:
    - 'N America'
    - Multicultural
    - 'Social & influencers'
---

![](https://alliedglobalmarketing.com/images/3/2/d/4/6/32d46240c59da22b45f8c1fc780b886feae0f8e3-vvfuitzekltttmu3qcsv7h-1200-80.webp) 

#  *Paramount Pictures* 

#  Driving anticipation for Transformers 

To generate anticipation for Paramount Pictures’ Transformers, we executed a comprehensive campaign that targeted African American and Hispanic demographics across various markets, to drive additional awareness of the film. Highlights include:

- Hosted a Transformers Game Night event in Los Angeles, where influencers and local press were invited to partake in various activities.
- Facilitated an exclusive round of interviews with notable outlets for Tobe Nwigwe, Steven Caple Jr., and Dominique Fishback at The Porsche Experience Center in Atlanta.
- Organized a unique driving experience featuring luxurious Porsches. Talent and prominent influencers participated, enhancing the campaign's appeal and aligning Transformers with excitement.

 Solutions:  **Multicultural, Social & influencers**

 Regions:  **N America**

#  Related *work* 

### Asian Hall of Fame

Celebrating Asian excellence across platforms

 ![](https://alliedglobalmarketing.com/images/8/f/b/d/6/8fbd6153411413132a12787cc02475cae7376397-yizhou-guestinfluencer.webp) 

[Asian Hall of Fame](https://alliedglobalmarketing.com/multicultural/asian-hall-of-fame)

### Prime Video

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[Prime Video](https://alliedglobalmarketing.com/multicultural/prime-video)

### Major League Soccer

Expanding audiences for soccer

 ![](https://alliedglobalmarketing.com/images/8/5/6/3/4/85634b9c9c05921296ab41dbe5f89c31af44aa0a-img8555.webp) 

[Major League Soccer](https://alliedglobalmarketing.com/multicultural/major-league-soccer)

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#  Find out *what we can do* for you 

#  Close 

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---

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