---
title: 'Holland America'
url: 'https://alliedglobalmarketing.com/partnerships-promotions/test-1'
markdown: 'https://alliedglobalmarketing.com/partnerships-promotions/test-1.md'
date: '2026-09-28'
description: 'Allied negotiated a partnership between two clients - celebrity Iron Chef Masaharu Morimoto and Holland America Line - to launch Holland’s Fresh Fish Initiative. This partnership brings port-to-plate sourcing from 60 ports and brings 80 varieties of fish onboard in less than 48 hours. Chef curated…'
taxonomy:
  category:
    - APAC
    - 'Earned Media'
    - 'N America'
    - EMEA
    - LATAM
    - Partnerships
---

![](https://alliedglobalmarketing.com/images/a/0/e/3/5/a0e3573b294f4bc511d318a9807e3727fe817f90-morimoto-partnerships.webp) 

#  *Holland America* 

#  Chef Morimoto Celebrity Chef Ambassador 

Allied negotiated a partnership between two clients - celebrity Iron Chef Masaharu Morimoto and Holland America Line - to launch Holland’s Fresh Fish Initiative. This partnership brings port-to-plate sourcing from 60 ports and brings 80 varieties of fish onboard in less than 48 hours.

- Chef curated three dishes in his signature style to be served in the Main Dining Room onboard: Fresh Halibut XO, Epice Lobster Tails, Fresh Black Cod Yuzu.
- Pop-up events were held onboard select ships, while his new onboard restaurant, Morimoto By Sea, was open to passengers on the Nieuw Amesterdam.
- The announcement saw positive coverage in top-tier consumer, trade, and travel digital publications including: Food & Wine, Forbes, Cruise Critic, Yahoo! Life and AOL.

 Solutions:  **Earned Media, Partnerships**

 Regions:  **APAC, N America, EMEA, LATAM**

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#  Close 

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---

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- Parent: [Partnerships & Promotions](https://alliedglobalmarketing.com/partnerships-promotions.md)
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