---
title: 'Focus Features'
url: 'https://alliedglobalmarketing.com/partnerships-promotions/test-3'
markdown: 'https://alliedglobalmarketing.com/partnerships-promotions/test-3.md'
date: '2026-10-07'
description: 'Allied secured 13 partnerships for the theatrical release of Focus Features’ Book Club 2, the sequel film to 2018’s Book Club. Campaigns included paid media, in-store displays, thematic product & experiences, giveaways, owned & operated digital support and more. Lufthansa capitalized on it…'
taxonomy:
  category:
    - 'Earned Media'
    - 'N America'
    - Partnerships
---

![](https://alliedglobalmarketing.com/images/9/1/5/0/e/9150ededdf888298858669e8dfb22880dbc3d009-gelato.webp) 

#  *Focus Features* 

#  Book Club 2 

Allied secured 13 partnerships for the theatrical release of Focus Features’ Book Club 2, the sequel film to 2018’s Book Club. Campaigns included paid media, in-store displays, thematic product & experiences, giveaways, owned & operated digital support and more.

- Lufthansa capitalized on its film integration with a paid media campaign, a trip giveaway, and an influencer program, along with exposure on their sizable owned channels.
- Club Crackers created a paid digital campaign and hosted a sweepstakes for fans.
- Crane, a stationery company, curated products that related to each of the characters and their storylines (such as Vivian’s wedding), and had an influencer component.
- Additional partners included Barefoot Dreams, Books-A-Million, Crafted Taste, Eataly, Fatamorgana Gelato, Gelson’s, Prose, Stonewall Kitchen, Torani, & Zola Bakes.

 Solutions:  **Earned Media, Partnerships**

 Regions:  **N America**

#  Related *work* 

### SEGA Europe

Company of Heroes

 ![](https://alliedglobalmarketing.com/images/d/1/c/2/2/d1c225d0179c35b9dbcd82aa2daefe9f7c366144-avermedia-2.webp) 

[SEGA Europe](https://alliedglobalmarketing.com/partnerships-promotions/CoH3-)

### Holland America

Chef Morimoto Celebrity Chef Ambassador

 ![](https://alliedglobalmarketing.com/images/a/0/e/3/5/a0e3573b294f4bc511d318a9807e3727fe817f90-morimoto-partnerships.webp) 

[Holland America](https://alliedglobalmarketing.com/partnerships-promotions/test-1)

### Wild Brain

Strawberry Shortcake "Berry In The Big City"

 ![](https://alliedglobalmarketing.com/images/a/e/c/1/d/aec1dfcb2c7612cb8ba62a59181fb91040f25c06-sunkist.webp) 

[Wild Brain](https://alliedglobalmarketing.com/partnerships-promotions/wild-brain)

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#  Find out *what we can do* for you 

#  Close 

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---

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- Parent: [Partnerships & Promotions](https://alliedglobalmarketing.com/partnerships-promotions.md)
- Previous: [Holland America](https://alliedglobalmarketing.com/partnerships-promotions/test-1.md)
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