---
title: Netflix
url: 'https://alliedglobalmarketing.com/pride/netflix'
markdown: 'https://alliedglobalmarketing.com/pride/netflix.md'
date: '2026-10-07'
description: "Netflix engaged Allied to create a vibrant and authentic experience for Netflix's Heartstopper at Pride in London 2023. Therefore, our team: Designed a custom-made float that not only featured the show's talent, but also immersed them in the festive atmosphere, ensuring a genuine connection with …"
taxonomy:
  category:
    - Experiential
    - EMEA
---

![](https://alliedglobalmarketing.com/images/c/7/9/f/a/c79fa66c5d2ae824a4aa01e51587fefd7f93f86f-image-5-10-24-at-450-pm.webp) 

#  *Netflix* 

#  Heartstopper x London Pride 

Netflix engaged Allied to create a vibrant and authentic experience for Netflix's Heartstopper at Pride in London 2023. Therefore, our team:

- Designed a custom-made float that not only featured the show's talent, but also immersed them in the festive atmosphere, ensuring a genuine connection with the core audience.
- 'My Mate Kate' hosted onboard, complemented by 120 dancers, walkers, and members of the Netflix team, creating a lively and engaging presence along the march route.
- Enriched the experience with a full brass band entertaining the crowd, adding a musical dimension to the celebration.
- The experience reached its peak at Trafalgar Square, where the show's talent took the stage to introduce an exclusive preview of the Season 2 trailer, creating an unforgettable climax for the audience.
- Ensured that every aspect of the experience resonated authentically with the core audience of the show, fostering a deeper connection and engagement.

 Solutions:  **Experiential**

 Regions:  **EMEA**

 ![](https://alliedglobalmarketing.com/images/4/7/5/a/c/475ac14316334a29e21287b1d38771e958718266-pv-netflix-0.webp) 

 ![](https://alliedglobalmarketing.com/images/e/a/7/b/e/ea7be6e7279e79e152a28a2bafa823f74b908059-pv-netflix-1.webp) 

 ![](https://alliedglobalmarketing.com/images/3/7/8/1/3/37813a13873e44b18988f0391739c7b023df8967-pv-netflix-2.webp) 

 ![](https://alliedglobalmarketing.com/images/b/3/a/8/c/b3a8c49088d51445ac5672aade1befec258259f3-pv-netflix-3.webp) 

 ◀ 

 ▶ 

#  Related *work* 

### Shudder

Influencers Celebrate the Release of Dragula

 ![](https://alliedglobalmarketing.com/images/3/e/b/0/5/3eb050f1041867f7b751ef9fd64e8336bffc8cda-boulet-brothers-press-shot.webp) 

[Shudder](https://alliedglobalmarketing.com/pride/shudder)

### Sony Pictures

Engaging LGBTQ+ Audiences for Anyone But You

 ![](https://alliedglobalmarketing.com/images/7/1/b/0/d/71b0d8c0eaa2d2f88d1ab7afeb3cfcc21ff90f5d-download.webp) 

[Sony Pictures](https://alliedglobalmarketing.com/pride/sony-pictures)

### Prime Video

Strategic LGBTQ+ Publicity for The Boys Season 4

 ![](https://alliedglobalmarketing.com/images/9/d/a/6/3/9da63574106228add22bfec4d88dffa29b4b0668-thbys4spstaticcharacterart-firecrackersage1080x1350prefinalen-uscps.webp) 

[Prime Video](https://alliedglobalmarketing.com/pride/prime)

### HBO Documentaries

Transhood Virtual Summit

 ![](https://alliedglobalmarketing.com/images/3/4/a/6/a/34a6aa64ee3f2508fb49c87d75675dfe8ce88652-mv5byji4zdyxmjitywzims00mjy2ltg4ndmtmtrhmtzjmgqzodi2xkeyxkfqcgdeqxvyodc0oteynduv1.webp) 

[HBO Documentaries](https://alliedglobalmarketing.com/pride/hbo-documentaries)

### Max

Gentleman Jack Season 2 Premiere

 ![](https://alliedglobalmarketing.com/images/e/c/1/e/9/ec1e985dc55165eef96055e4ad9c8a73931e953d-suranne-jones-anne-lister-gentleman-jack-1648050893.webp) 

[Max](https://alliedglobalmarketing.com/pride/max)

### Prime Video

Celebrating A League of Their Own

 ![](https://alliedglobalmarketing.com/images/e/6/e/c/1/e6ec197baf3ffa56555cdbdb30e35a41dabdce39-a-league-of-their-own-2022.webp) 

[Prime Video](https://alliedglobalmarketing.com/pride/prime-video)

◀

▶

#  Find out *what we can do* for you 

#  Close 

Close

---

## Navigation

- Parent: [Pride](https://alliedglobalmarketing.com/pride.md)
- Previous: [Prime Video](https://alliedglobalmarketing.com/pride/prime-video.md)