---
title: Shudder
url: 'https://alliedglobalmarketing.com/pride/shudder'
markdown: 'https://alliedglobalmarketing.com/pride/shudder.md'
date: '2026-09-28'
description: 'We launched The Boulet Brothers’ Dragula campaign to drive awareness of Season 4 and encourage Australian and New Zealand sign-ups to Shudder via unique activations with drag talent and broader LGBTQIA entertainment partners. Our approach seamlessly blended various elements, including: Leveraging…'
taxonomy:
  category:
    - APAC
    - 'Creative Solutions'
    - 'Social & influencers'
---

![](https://alliedglobalmarketing.com/images/3/e/b/0/5/3eb050f1041867f7b751ef9fd64e8336bffc8cda-boulet-brothers-press-shot.webp) 

#  *Shudder* 

#  Influencers Celebrate the Release of Dragula 

We launched The Boulet Brothers’ Dragula campaign to drive awareness of Season 4 and encourage Australian and New Zealand sign-ups to Shudder via unique activations with drag talent and broader LGBTQIA entertainment partners.

Our approach seamlessly blended various elements, including:

- Leveraging influencers who were part of the ANZ drag community and general entertainment influencers.
- Igniting social conversations and sustained excitement throughout Season 4 through engaging drag makeover looks and recap content.
- Orchestrating live content sessions with influencers during critical moments such as the premiere, mid-season, and finale.
- Encouraging influencers to extend personalized 30-day free trial offers to their followers through trackable links in bios and exclusive promo codes.

 Solutions:  **Creative Solutions, Social & influencers**

 Regions:  **APAC**

 ![](https://alliedglobalmarketing.com/images/e/6/9/4/a/e694abdf01495c86178f4ae8f2b588211330dd66-dragulainfluencersscreenshot-1.webp) 

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 ▶ 

#  Related *work* 

### Sony Pictures

Engaging LGBTQ+ Audiences for Anyone But You

 ![](https://alliedglobalmarketing.com/images/7/1/b/0/d/71b0d8c0eaa2d2f88d1ab7afeb3cfcc21ff90f5d-download.webp) 

[Sony Pictures](https://alliedglobalmarketing.com/pride/sony-pictures)

### Prime Video

Strategic LGBTQ+ Publicity for The Boys Season 4

 ![](https://alliedglobalmarketing.com/images/9/d/a/6/3/9da63574106228add22bfec4d88dffa29b4b0668-thbys4spstaticcharacterart-firecrackersage1080x1350prefinalen-uscps.webp) 

[Prime Video](https://alliedglobalmarketing.com/pride/prime)

### HBO Documentaries

Transhood Virtual Summit

 ![](https://alliedglobalmarketing.com/images/3/4/a/6/a/34a6aa64ee3f2508fb49c87d75675dfe8ce88652-mv5byji4zdyxmjitywzims00mjy2ltg4ndmtmtrhmtzjmgqzodi2xkeyxkfqcgdeqxvyodc0oteynduv1.webp) 

[HBO Documentaries](https://alliedglobalmarketing.com/pride/hbo-documentaries)

### Max

Gentleman Jack Season 2 Premiere

 ![](https://alliedglobalmarketing.com/images/e/c/1/e/9/ec1e985dc55165eef96055e4ad9c8a73931e953d-suranne-jones-anne-lister-gentleman-jack-1648050893.webp) 

[Max](https://alliedglobalmarketing.com/pride/max)

### Prime Video

Celebrating A League of Their Own

 ![](https://alliedglobalmarketing.com/images/e/6/e/c/1/e6ec197baf3ffa56555cdbdb30e35a41dabdce39-a-league-of-their-own-2022.webp) 

[Prime Video](https://alliedglobalmarketing.com/pride/prime-video)

### Netflix

Heartstopper x London Pride

 ![](https://alliedglobalmarketing.com/images/c/7/9/f/a/c79fa66c5d2ae824a4aa01e51587fefd7f93f86f-image-5-10-24-at-450-pm.webp) 

[Netflix](https://alliedglobalmarketing.com/pride/netflix)

◀

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#  Find out *what we can do* for you 

#  Close 

Close

---

## Navigation

- Parent: [Pride](https://alliedglobalmarketing.com/pride.md)
- Next: [Sony Pictures](https://alliedglobalmarketing.com/pride/sony-pictures.md)