---
title: 'Sony Pictures'
url: 'https://alliedglobalmarketing.com/pride/sony-pictures'
markdown: 'https://alliedglobalmarketing.com/pride/sony-pictures.md'
date: '2026-09-28'
description: 'To reach a LGBTQ+ audience we crafted a targeted approach to highlight the trauma-free Lesbian storyline and the breakout ‘hot guy’ in the film through key interviews, stunted screenings and influencer activations. Engaged with top community sites for features, interviews and clip placement like …'
taxonomy:
  category:
    - 'N America'
    - Multicultural
    - 'Integrated PR'
    - 'Social & influencers'
---

![](https://alliedglobalmarketing.com/images/7/1/b/0/d/71b0d8c0eaa2d2f88d1ab7afeb3cfcc21ff90f5d-download.webp) 

#  *Sony Pictures* 

#  Engaging LGBTQ+ Audiences for Anyone But You 

To reach a LGBTQ+ audience we crafted a targeted approach to highlight the trauma-free Lesbian storyline and the breakout ‘hot guy’ in the film through key interviews, stunted screenings and influencer activations.

- Engaged with top community sites for features, interviews and clip placement like Out.com, The Advocate and Instinct Magazine.
- Created specialized interview moments on the red carpet with key talent including Queer actress Alexandra Shipp and influencers.
- Activated influencers to host screenings, receive mailers and attend the premiere with viral results
- Drove awareness to a millennial and Gen Z audience through viral TikTok song parodies and sustained box office numbers week after week worldwide

 Solutions:  **Multicultural, Integrated PR, Social & influencers**

 Regions:  **N America**

 ![](https://alliedglobalmarketing.com/images/7/8/c/1/4/78c14101b1df60133a465c94d2bbb0ca7425a6e6-anyone-but-you.webp) 

 ![](https://alliedglobalmarketing.com/images/3/c/2/a/a/3c2aa7db8df1de72ff9f16a09d15b1bfba584f89-image-7-3-24-at-1139am.webp) 

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#  Related *work* 

### Shudder

Influencers Celebrate the Release of Dragula

 ![](https://alliedglobalmarketing.com/images/3/e/b/0/5/3eb050f1041867f7b751ef9fd64e8336bffc8cda-boulet-brothers-press-shot.webp) 

[Shudder](https://alliedglobalmarketing.com/pride/shudder)

### Prime Video

Strategic LGBTQ+ Publicity for The Boys Season 4

 ![](https://alliedglobalmarketing.com/images/9/d/a/6/3/9da63574106228add22bfec4d88dffa29b4b0668-thbys4spstaticcharacterart-firecrackersage1080x1350prefinalen-uscps.webp) 

[Prime Video](https://alliedglobalmarketing.com/pride/prime)

### HBO Documentaries

Transhood Virtual Summit

 ![](https://alliedglobalmarketing.com/images/3/4/a/6/a/34a6aa64ee3f2508fb49c87d75675dfe8ce88652-mv5byji4zdyxmjitywzims00mjy2ltg4ndmtmtrhmtzjmgqzodi2xkeyxkfqcgdeqxvyodc0oteynduv1.webp) 

[HBO Documentaries](https://alliedglobalmarketing.com/pride/hbo-documentaries)

### Max

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 ![](https://alliedglobalmarketing.com/images/e/c/1/e/9/ec1e985dc55165eef96055e4ad9c8a73931e953d-suranne-jones-anne-lister-gentleman-jack-1648050893.webp) 

[Max](https://alliedglobalmarketing.com/pride/max)

### Prime Video

Celebrating A League of Their Own

 ![](https://alliedglobalmarketing.com/images/e/6/e/c/1/e6ec197baf3ffa56555cdbdb30e35a41dabdce39-a-league-of-their-own-2022.webp) 

[Prime Video](https://alliedglobalmarketing.com/pride/prime-video)

### Netflix

Heartstopper x London Pride

 ![](https://alliedglobalmarketing.com/images/c/7/9/f/a/c79fa66c5d2ae824a4aa01e51587fefd7f93f86f-image-5-10-24-at-450-pm.webp) 

[Netflix](https://alliedglobalmarketing.com/pride/netflix)

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#  Find out *what we can do* for you 

#  Close 

Close

---

## Navigation

- Parent: [Pride](https://alliedglobalmarketing.com/pride.md)
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- Next: [Prime Video](https://alliedglobalmarketing.com/pride/prime.md)