---
title: NHL
url: 'https://alliedglobalmarketing.com/sports/nhl'
markdown: 'https://alliedglobalmarketing.com/sports/nhl.md'
date: '2026-10-07'
description: 'To maximize awareness and excitement for the NHL Stanley Cup Playoffs nationwide, we organized a US press tour with the infamous Stanley Cup. The 12-market, 8-week tour was strategically timed with playoffs, greeting fans and press as their teams fought for the Cup. Our efforts included: Securing …'
taxonomy:
  category:
    - 'N America'
    - Experiential
    - 'Integrated PR'
---

![](https://alliedglobalmarketing.com/images/f/f/a/5/0/ffa50c46d15a7e450452fce8138ff48b8d0b9a1f-107211871-16793423752022-04-10t105156z176427581518055016rtrmadp0hockey-nhl-van-sjs.webp) 

#  *NHL* 

#  Stanley Cup Media Tour 

To maximize awareness and excitement for the NHL Stanley Cup Playoffs nationwide, we organized a US press tour with the infamous Stanley Cup. The 12-market, 8-week tour was strategically timed with playoffs, greeting fans and press as their teams fought for the Cup. Our efforts included:

- Securing television segments with the Cup in each market, including The Today Show.
- Bringing the Cup to popular attractions, events and venues in each city including the beaches of Tampa, Brewgaloo beer festival in Raleigh, Reunion Tower in Dallas and a San Francisco Giants baseball game.
- Pitching the captivating story of Howie Borrow, Keeper of the Stanley Cup, to local media to generate
- press.

 Solutions:  **Experiential, Integrated PR**

 Regions:  **N America**

#  Related *work* 

### beIN SPORTS

Growing ANZ Subscriptions

 ![](https://alliedglobalmarketing.com/images/8/2/3/5/8/823587e3095f0203fa761a5f786af2fcefbcc8cf-harry-kane.webp) 

[beIN SPORTS](https://alliedglobalmarketing.com/sports/bein-sports)

### QuintEvents

Premium Brand Development

 ![](https://alliedglobalmarketing.com/images/9/8/0/d/f/980df1f542d71c62a99ea5656a65ea57dd7cb95c-quint-0.webp) 

[QuintEvents](https://alliedglobalmarketing.com/sports/quintevents)

### WWE

Blockbuster Moment for Wrestlemania

 ![](https://alliedglobalmarketing.com/images/2/c/f/6/b/2cf6b9cec8c3835d529641722085f4c438dd51a2-wwe-2.webp) 

[WWE](https://alliedglobalmarketing.com/sports/wwe)

### CW Sports

Launching Sports on The CW

 ![](https://alliedglobalmarketing.com/images/2/f/8/b/f/2f8bfb44e12cadf25f70fc6d035eb705a1664fc9-dsc06693.webp) 

[CW Sports](https://alliedglobalmarketing.com/sports/cw-sports)

◀

▶

#  Find out *what we can do* for you 

#  Close 

Close

---

## Navigation

- Parent: [Sports](https://alliedglobalmarketing.com/sports.md)
- Previous: [CW Sports](https://alliedglobalmarketing.com/sports/cw-sports.md)