---
title: Netflix
url: 'https://alliedglobalmarketing.com/strategy-innovation/netflix'
markdown: 'https://alliedglobalmarketing.com/strategy-innovation/netflix.md'
date: '2026-09-28'
description: 'Netflix engaged us to develop a definition of multicultural to inform its marketing and content strategies globally and within specific regions. We applied our definition to audience and demographic data for 11 countries across APAC, EMEA, LATAM, and North America. Each of the 25 distinct audience…'
taxonomy:
  category:
    - 'Strategy & Innovation'
    - APAC
    - EMEA
    - 'N America'
    - LATAM
---

![](https://alliedglobalmarketing.com/images/c/0/5/5/3/c0553694dd8e01cf05422605f98bb2de581bcad1-bridgerton.webp) 

#  *Netflix* 

#  Multicultural Marketing Strategy 

Netflix engaged us to develop a definition of multicultural to inform its marketing and content strategies globally and within specific regions.

- We applied our definition to audience and demographic data for 11 countries across APAC, EMEA, LATAM, and North America.
- Each of the 25 distinct audiences we identified represented an emerging population of people who
- influence popular culture and entertainment trends through music, film, TV and social media.

 Solutions:  **Strategy & Innovation**

 Regions:  **APAC, EMEA, N America, LATAM**

#  Related *work* 

### Top Global TV Network

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[Top Global TV Network](https://alliedglobalmarketing.com/strategy-innovation/top-global-tv-network)

### Top 4 Global Studio

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 ![](https://alliedglobalmarketing.com/images/2/1/7/d/1/217d111ea841c98fde9eafbef4bb5db71fd399c9-spider-man.webp) 

[Top 4 Global Studio](https://alliedglobalmarketing.com/strategy-innovation/top-4-global-studio)

### The Guardian

Global Audience & Competitive Audit

 ![](https://alliedglobalmarketing.com/images/3/d/6/e/0/3d6e0efe565b8c67ea418b533da4c9f49c3d03bb-guardian-saturday.webp) 

[The Guardian](https://alliedglobalmarketing.com/strategy-innovation/the-guardian)

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#  Find out *what we can do* for you 

#  Close 

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