Allied Global Marketing is a leading full-service entertainment, culture, and lifestyle-marketing agency. We build strategic campaigns for a diverse range of clients that connect audiences with experiences they love. Our team of experts captures the unique energy of each project with customized strategies that deliver on-target messaging and drive bottom-line results. An integrated approach is supported by our on-the-ground network of 24 offices and over 500 colleagues across the globe, providing resources and relationships that our partners and clients know and trust.
About the role
The Strategy & Innovation team at Allied gives our colleagues and clients a competitive edge by providing strategic expertise, data and insights, and technological innovation. The Director, Strategy & Innovation is a critical role; the successful candidate will have a deep understanding of marketing's role in driving brand and product success, who can effectively lead and collaborate while also working independently and hands-on to deliver measurable results.
This position is hybrid and currently required to be in-office in Central London on Tuesdays and Thursdays during business hours (9:30am-6pm).
Key responsibilities:
- Build and maintain strong relationships with our clients, partners, and internal stakeholders.
- Respond to data and insight requests from agency colleagues.
- Lead / participate in select new business proposals and custom capabilities decks.
- Stay current with agency solutions, industry news and the competitive environment.
- Develop client-facing data and insights proposals and lead and / or support on the resulting engagements.
- Collaborate on creation of regular internal and external communications to keep AGM teams and clients informed of relevant trends and news.
- Lead and/or support on assigned strategic consulting and related engagements such as brand audits and external presentations.
- Contribute to the ongoing development and execution of agency-wide education initiatives related to AI, automation and agency-proprietary tools.
Skills and qualifications
- 5+ years relevant client and/or agency experience in marketing or a related discipline, experience with direct and indirect reports; proven track record
- Direct relevant experience in filmed entertainment; live entertainment; subscription television; travel & hospitality; gaming; or arts & culture preferred.
- A strong understanding of the latest trends, technologies, and best practices in the marketing landscape
- Excellent English-language written and verbal, skills with a proven ability to think strategically and creatively
- Competency and comfort with Office 365 applications and Keynote
- A strong interest in current AI technologies, specifically LLMs, and their application in paid, earned, and owned marketing
- Fluency with reading and interpreting / evaluating data from a variety of sources
Benefits:
This position is eligible to participate in the standard benefits offered to UK employees of Allied Global Marketing, which includes heath, life, critical illness and income protection, and retirement plan with employer contribution.
Allied Global Marketing is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other status protected under federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.