OTHER

Designing Campaigns That Spark Fandom Participation

Danyelle McGill Bethel, SVP, Social Media & Influencer Marketing

ALLIED KNOWLEDGE

Allied Knowledge - Mar 24

Allied Leaders

ALLIED KNOWLEDGE

Allied Knowledge - Mar 17

Allied Leaders

OTHER

Location-Based Entertainment Is Becoming the New “Third Place”

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OTHER

Allied Experiential Expands Leadership in Ireland and Europe

Jonny Davis, EVP, Experiential

OTHER

Balancing Automation With Strategic Control: The Continuous Optimization Loop Driving Modern Paid Media

Kerri-ann McGinty, EVP, Media

ALLIED KNOWLEDGE

Allied Knowledge - Feb 17

Allied Leaders

OTHER

Ownership Changes the Game

Breanna Washington, Director, Multicultural Publicity

ALLIED KNOWLEDGE

Allied Knowledge - Feb 04

Allied Leaders

OTHER

How to Create News When You Don’t Have News

Steve Flynn, EVP, Publicity

OTHER

The New Meaning of Premium: How Partnerships Bring Elevated Experiences Home

Erin Corbett, EVP, Partnerships

ALLIED KNOWLEDGE

Allied Knowledge - Jan 26

Allied Leaders

OTHER

Borrowed Trust: Why Local Partnerships Are a Core Field Marketing Strategy

Lisa Giannakopulos, SVP, Field Marketing and Sara Taylor, SVP, Field Marketing

ALLIED KNOWLEDGE

Allied Knowledge - Jan 20

Allied Leaders

OTHER

Start Showing Up in AI Overviews and Chatbot Results

Alyssa Caridi, VP, Strategy & Innovation

ALLIED KNOWLEDGE

Allied Knowledge - Jan 14

Allied Leaders

OTHER

Building Apex GPT — Turning AI Curiosity into Creative Utility

Christoph Bakke, Senior Director, Programmatic