Pioneering scalable distribution opportunities
April 16, 2021 •
Jamie Crick, MD, APAC
Use all the relevant distributors you can: brand, partners, influencers, talent.
Optimize your campaigns across all available dimensions: creative, media, distributors, audiences.
Plan for building your audience over time: a publisher-like approach will engage audiences more and more over time, to the point where they’re anticipating your next content/post.
Awareness ≠ Familiarity
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• Erin Corbett, SVP, Partnerships