How to optimize brand partnerships

April 01, 2021 • Erin Corbett, SVP, Partnerships


  1. Make sure your outreach is strategic. Think about how the party you’re engaging can benefit from a relationship, in addition to the party you're representing. Partnerships should be mutually beneficial!
  2. Don't be afraid of a test and learn. Sometimes the best partnerships start with a small idea that has growth potential.
  3. Stay in touch! When it comes to partnerships, maintaining and building your network is everything.",

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