How to optimize brand partnerships

Erin Corbett, SVP, Partnerships, 04.01.21

04.01.21 Erin Corbett, SVP, Partnerships


  1. Make sure your outreach is strategic. Think about how the party you’re engaging can benefit from a relationship, in addition to the party you're representing. Partnerships should be mutually beneficial!
  2. Don't be afraid of a test and learn. Sometimes the best partnerships start with a small idea that has growth potential.
  3. Stay in touch! When it comes to partnerships, maintaining and building your network is everything.",

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