Color Outside the Lines: Reaching Gen Z

Marcus Best, SVP, Multicultural , 04.19.24

04.19.24 Marcus Best, SVP, Multicultural

Do you recognize at least 8 names from the list below? If so, great! If not, no worries - AGM can help you tap into the Gen Z cultural zeitgeist.

  1. Conan Gray
  2. Clairo
  3. Rema
  4. Charli d'Amelio
  5. Giveon
  6. Yoleenda Dong
  7. Jessie Reyez
  8. Alan Chikin Chow
  9. Dove Cameron
  10. Samara Joy
  11. Noah Centineo
  12. Khalid
  13. Hunter Schafer
  14. Sofia Carson
  15. Ian Boggs

Here are Allied's 10 tips for how to market outside the lines to the Gen Z community:

  • Authenticity is key: Gen Z values brands that are genuine and transparent in their marketing efforts.
  • Utilize social media platforms: Gen Z is highly active on platforms such as Instagram, TikTok, and Snapchat, so it's important to have a strong presence on these channels.
  • Emphasize diversity and inclusivity: Gen Z is a very diverse generation, so it's important to showcase diversity in your marketing campaigns and messaging.
  • Engage in socially conscious marketing: Gen Z is passionate about social issues, so incorporating social responsibility into your marketing efforts can resonate with this audience.
  • Utilize user-generated content: Gen Z values the opinions of their peers, so featuring user-generated content in your marketing can be very effective.
  • Create interactive and engaging content: Gen Z has a short attention span, so creating visually appealing and interactive content can capture their attention.
  • Offer personalized experiences: Gen Z values unique experiences, so offering personalized marketing campaigns and experiences can be very appealing.
  • Collaborate with influencers and brand ambassadors: Gen Z values the opinions of influencers and brand ambassadors, so partnering with them can help reach this audience.
  • Utilize video content: Gen Z consumes a lot of video content, so incorporating video marketing into your strategy can be very effective.
  • Stay up to date with current trends: Gen Z is very trend-focused, so it's important to stay on top of the latest trends and incorporate them into your marketing efforts.

At AGM, we develop innovative strategies and full-service campaigns for various brands, music, television, and film clients. From targeted publicity for "Dune: Part Two" and "Godzilla x Kong: The New Empire," to marketing at events like Rolling Loud or Art Basel. We leverage macro & micro influencers for digital and social content for campaigns to be where the audience is.

We are experts in connecting clients with culture and communities in an authentic and impactful way, encouraging them to think outside the box when it comes to marketing to people of color and Gen Z audiences. Want to learn more about how we connect with these audiences? Reach out!

Find out what we can do for you