Opening a new resort presents unique challenges and opportunities, especially in a highly competitive market. A well-executed publicity campaign can make all the difference in generating buzz, securing press coverage, and positioning the property as a must-visit destination.

To maximize the impact of a new resort launch, it's essential to develop a strategic, multi-phase approach that includes targeted media outreach, compelling announcements, exclusive access and immersive events. By implementing a comprehensive publicity campaign, you can set the stage for a successful grand opening and allow for sustained interest in the property.

The AGM Advantage

Our public relations experts bring a deep understanding of the tourism and hospitality industry, allowing us to create compelling narratives that resonate with target audiences. We leverage our extensive network of media contacts to secure high-profile coverage across national, local, and regional outlets.

Our comprehensive approach includes:

• Crafting newsworthy story angles that highlight the property's unique selling points
• Developing strategic partnerships with key influencers and industry tastemakers
• Organizing immersive pre-opening events and exclusive media previews
• Providing ongoing media relations support and crisis management

Tangible Outcomes

Our strategic publicity campaigns deliver tangible results that drive property awareness, bookings, and revenue:

• Widespread pre-media coverage across top-tier outlets and industry publications
• Increased brand visibility and positive sentiment among target audiences
• Enhanced online presence and social media engagement
• Successful grand opening events with continued media coverage weeks after

Proven Impact

Our publicity efforts for Resorts World Las Vegas, the first luxury resort to be built from the ground up on the Strip in over a decade, yielded impressive results leading up to the grand opening. By strategically targeting key media outlets and crafting compelling narratives, we achieved:

• Extensive pre-opening coverage, resulting in over 3 billion impressions, in outlets such as Business Insider, Bloomberg, Travel Weekly, Billboard, Los Angeles Times, and Las Vegas Review-Journal
• Heightened anticipation and excitement among potential visitors and industry tastemakers
• Strong opening performance and sustained interest in the property

Discover how a strategic publicity campaign can set the stage for a successful new property launch. Contact our team to learn how our expertise can help you generate buzz, drive press coverage, and establish a strong market presence from day one.