In today's fast-paced digital age, where entertainment options are just a click away, location-based entertainment venues face unique challenges in attracting and retaining customers. Whether it's amusement parks, escape rooms, museums, or live events, these venues rely heavily on foot traffic and the physical presence of their audience. This is where Allied Global Marketing's Field Marketing team steps in as a powerful partner, bridging the gap between digital and physical experiences and bolstering the success of our brand partners.
What is Field Marketing?
Field marketing encompasses a range of activities designed to engage potential customers in their real-world settings. It's about direct interaction through events, demonstrations, and experiences that leave lasting impressions. Unlike traditional advertising, field marketing is experiential, allowing consumers to engage with a brand or product in tangible ways.
AGM's Key Strategies
Pop-Up Events and Demonstrations: Allied Global Marketing helps organize pop-up events in strategic locations to generate buzz and excitement. These events provide potential customers with a taste of what the venue offers, whether it's a mini-performance, themed installation, or interactive exhibits. By bringing a slice of the entertainment to the public, we help venues draw in visitors to experience the full attraction.
Street Teams and Brand Ambassadors: With enthusiastic teams, we employ brand ambassadors to engage with people directly. Deployed in high-traffic areas, they distribute flyers, offer discounts, and provide information, embodying our brand partners and creating personal connections with potential customers.
Partnerships and Collaborations: Collaborating with local businesses and influencers amplifies field marketing efforts. AGM assists in creating cross-promotional opportunities by partnering entertainment venues with nearby cafes, restaurants, or hotels, benefiting all parties involved. We also leverage influencers to expand our partners' reach through social media, accessing audiences beyond traditional advertising.
Interactive Experiences and Gamification: Through technology, we facilitate interactive experiences that captivate audiences. With AR installations, scavenger hunts, or VR demos, we engage tech-savvy visitors. These experiences entertain and encourage social media sharing, further extending our partners' reach.
Local Community Engagement: We emphasize the importance of engaging with the local community. By hosting community events, sponsoring local festivals, or participating in charity events, our partners establish themselves as valuable community assets. This grassroots approach fosters goodwill, leading to word-of-mouth referrals and repeat visits.
Measuring Success
The impact of our field marketing efforts is measurable through metrics such as foot traffic, customer engagement, social media mentions, and conversion rates. By collecting data on customer interactions and feedback, we help venues refine their strategies to align with audience preferences and expectations.
Conclusion
Allied Global Marketing Field Marketing serves as an invaluable tool for promoting location-based entertainment, offering a dynamic way to connect our partners with potential customers in the real world. By creating memorable experiences and fostering genuine connections, we not only drive immediate foot traffic but also build lasting brand loyalty. In an era dominated by digital experiences, our tactile and personal approach offers a refreshing and effective strategy for capturing the hearts and minds of audiences. Want to learn more? Get in touch.
