On November 30, we kicked off the festive season in London with our very own pop-up pub in the heart of Soho: The Allied Arms.
For one night only, we transformed a beautiful Victorian pub into The Allied Arms. We re-branded the outside signage and elements throughout the interior, including a floor mosaic, bar mats, coasters, pump clips and pint glasses (to be taken away as souvenirs, of course). The lead-up to the event included branded invitations and developing an RSVP website to hint at the night to come.
We invited clients and media organisations for an evening of drinks, canapes, live music and a DJ that kept everyone dancing until last orders were called. Festive drinks of mulled wine and ‘mistletoe margaritas’ were flowing as we welcomed over 100 for a fantastic evening of conversion and celebration.
The event was a huge success thanks to the collaboration between our London and Dublin teams, especially Brand Experience and Creative, who conceptualised and executed the whole evening to leave us with a truly unique experience.