At AGM, we understand that field marketing is more than just promoting a brand—it's about creating meaningful connections within local communities. This is why we strategically incorporate influencers into our field marketing efforts, ensuring each campaign is not only effective but also authentic and community-focused.

Here’s a closer look at our distinct approach, setting AGM apart in harnessing the power of influencers:

1. Identifying Strategic Partnerships:
   Our first step is not just finding influencers but identifying potential long-term partners who share our values and have a genuine connection with their audience. We prioritize flexibility in our partnerships, recognizing that dynamic collaboration fosters more impactful and authentic content.

2. Personalized Outreach:
   At AGM, we believe in the power of personal connection. Our outreach is carefully tailored to each influencer, demonstrating a deep understanding of their unique style, audience, and content. We show that we’re not just looking for an endorsement, but a true partnership that benefits everyone involved.

3. Guided Content Creation:
   Providing value goes beyond compensation. We work closely with influencers to co-create content that resonates authentically with both our brand and their followers. Our guide for content creation emphasizes alignment with our core brand values while encouraging influencers to maintain their unique voice.

4. Supporting Local Causes:
   Our commitment extends to the local communities we serve. By supporting causes important to our influencers and their communities, we deepen our local ties and enhance the societal impact of our campaigns, which in turn strengthens our brand’s image and authenticity.

5. Building Long-Term Relationships:
   We view our influencer collaborations as long-term partnerships rather than one-off projects. Through regular check-ins and continuous opportunities for growth, we foster a sense of mutual commitment and advocacy, transforming influencers into genuine brand ambassadors.

6. Engaging Through Local Events:
   AGM leverages local events to facilitate meaningful interactions between influencers and the brand. Whether it’s a product launch, community project, or a special event, we ensure our influencers have significant roles, enhancing their connection to the brand and their community impact.

7. Evaluating Success:
   Our evaluation process uses a blend of qualitative and quantitative metrics, from engagement rates and website traffic to sentiment analysis and community feedback. This comprehensive approach allows us to adapt and continually refine our strategies to maximize the effectiveness of our influencer partnerships.

Why AGM’s Approach is Different:

Unlike standard field marketing strategies, AGM’s approach is deeply rooted in authenticity and sustained community engagement. We not only adapt our strategies to align with local nuances but also ensure that every campaign delivers genuine value to both the influencers and the communities we engage with.

By implementing these innovative strategies, AGM’s offices across North America are not just enhancing brand presence but are also building strong, enduring relationships within each community. Our approach ensures that every field marketing campaign we undertake is as impactful as it is insightful, setting a new standard for influencer collaboration in the industry. Want to learn more? Get in touch.