The Rise of Retailtainment: Driving Revenue Through Pop-Up Stores

Jonny Davis, EVP, Brand Experience , 05.24.24

05.24.24 Jonny Davis, EVP, Brand Experience

In an era where digital retail experiences dominate, physical retail stands rejuvenated by an engaging trend: retailtainment. This fusion of retail and entertainment proffers consumers an immersive shopping adventure that transcends the ordinary. Notably, film studios are pioneering this concept through globally stationed pop-up stores, transforming movie magic into tangible experiences that drive substantial revenue for their consumer products.

At AGM, through our brand experience team, we aim to redefine retail experiences, transforming ordinary stores into immersive entertainment hubs that captivate and engage consumers. Our unique approach to retailtainment blends the art of storytelling with cutting-edge marketing strategies, making every pop-up store a memorable adventure.

Going beyond retail

According to a report by Grand View Research, the global pop-up retail industry is expected to reach a market size of $50 billion by 2025, growing at a compound annual growth rate of 23.1% from 2019 to 2025. This growth is significantly bolstered by themed pop-up stores, particularly those linked to major film franchises.

Case study

In collaboration with Paramount for the South Park 'Snow Day' game, we created multi-city pop-up stores featuring exclusive content and immersive scenes. From London to Tokyo, these pop-ups not only offer limited-edition merchandise but also invite fans to dive into key scenes from the game, bringing the South Park universe to life.


In combination with a one-of-a-kind experience, we launch targeted social media campaigns to ensure our activations attract a global audience. We harness the power of digital platforms to create buzz and drive foot traffic, making each pop-up store a must-visit destination.

Looking ahead

We're committed to continuously evolving our methods to stay at the forefront of retailtainment. We are proud of the continued experiential marketing innovation across the agency. Our goal is to create unforgettable, shared experiences that marry entertainment with commerce in groundbreaking ways. Looking to transform your retail strategies into immersive, revenue-driving experiences? Get in touch.

Find out what we can do for you