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Unlocking the Power of Cooperative Advertising

Jack Lancaster, VP, Media and Stephanie Anderson, VP, Media , 02.10.25

02.10.25 Jack Lancaster, VP, Media and Stephanie Anderson, VP, Media
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Strategic media presence requires innovative approaches to resource allocation. At AGM, we've refined the art of maximizing marketing investments through sophisticated cooperative advertising strategies.

The Value of Partnership

Cooperative advertising represents a sophisticated approach to marketing optimization. Our methodology brings together destinations, attractions, Convention and Visitors Bureaus (CVBs), and Destination Marketing Organizations (DMOs) to create powerful marketing synergies. By facilitating these strategic alignments, we enable our clients to achieve unprecedented market reach and impact.

Demonstrated Results

Our track record speaks volumes: cooperative advertising programs typically yield 20-50% in matched funding through partnerships. Furthermore, our consolidated buying power consistently secures rates 20-30% below standard market prices. This combination of matched funding and preferential pricing delivers exceptional value.

The AGM Advantage

We transcend traditional media buying by providing comprehensive partnership orchestration. Our team brings extensive expertise in tourism, hospitality, and location-based entertainment to every initiative. From initial strategic planning through final reconciliation, we ensure seamless execution and optimal results.

Whether implementing digital campaigns, broadcast initiatives, or strategic outdoor advertising, we ensure precise message delivery to target demographics. Our expertise includes managing complex co-branded creative requirements and navigating market-specific regulations with precision.

Measurable Impact

Our approach delivers quantifiable results across multiple dimensions:

  • Enhanced marketing reach through matched funding
  • Strategic market expansion opportunities
  • Sustained brand presence in established markets
  • Development of enduring, value-driven partnerships

Consider how cooperative advertising can transform your marketing effectiveness. Get in touch with our team to explore how our cooperative advertising expertise can advance your marketing objectives.

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