Plan
Who do we think will care?
Name a specific audience and a reason the story might matter to them. Platform use helps choose where to test; it does not prove demand for the show.
ProducingPremium Dramain a Digital-FirstWorld
A great drama needs a plan for the people who will watch it.
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The APF pocket guide
Nine connected choices for your next drama.
Audience → Production → Finance.
Start with the people you want to reach. Check money and rights at every step.
A · Audience
Who is it for?
- Being found: where will they first meet this story?
- Watching: where will they watch, and why will they come back?
- Communities: what will they want to discuss or share?
There is no single digital audience. Some people want to participate; others just want the next episode.
P · Production
What do we need to make?
- Online creators: what job would they do for the story?
- Story extensions: what does the extra add for this audience?
- Production methods: which tools serve the story and budget?
If awards matter to the plan, check the current entry rules before production and release.
F · Finance
How do we pay for it?
- Money and partners: who pays now, and what might earn later?
- Rights: what do we need to keep for the next release?
- After launch: who does the work, and who pays for it?
Possible later income does not pay today’s production bill.
Follow the decisions.
Model B starts with an audience hypothesis. Research helps us choose what to test.
Audience→Platform→Format→Behaviour→Evidence→Commercial decision
This can still lead to a broadcaster or streaming commission. It can also lead to another release and funding plan.
Test
What do we need to learn?
A clip view shows exposure. Watching a chapter and returning for another tell us more about following the story. Choose the measure for the decision.
Decide
What changes if it works?
Before testing, decide what evidence would justify the next production spend, a revised format, a partner conversation—or a rethink.
How we finance it → what we can retain → what we can sell or release next.
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